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What’s the essence of the trend? Simply put, you likely don’t have the skills that you need to get into our faster, more complicated future. You’ve got machine operators, but you need 3D printing experts; land surveyors when you require location intelligence professionals; or gas engine designers when you need experts in penguin behaviour.

The issue of having the right skills at the right time for the right purpose has long been one of  my key mantras from the stage.

The impact? Find your penguins! 

You never knew that you’d need to find the specialized skills who know the things that you never knew you needed to know! Here’s a few clips from the stage where I’m speaking to the issue of specialized skills.

Why penguins? Penguins hunt in groups & synchronize their dives to catch fish.  

Studying how they do so could provide invaluable insight into the evolution of self-driving cars. Self-driving cars are connected by telemetry, LIDAR and other technologies, and will operate in a pack mentality to coordinate their efforts. 

This permits the emergence of ‘pelotons’ — connected ‘trains’ of vehicles in communication with each other, and in communication with intelligent, connected smart highway technology. 

Penguins are great in travelling in packs, so why not learn how they do it, and engineer that into autonomous vehicle technology…. and so studying how nature does this will provide deep insight into what to do this with cars and trucks.

Do you know what penguin experts you’ll need?

Just-in-time knowledge. The acceleration of knowledge. Faster emergence of new issues. Skills specialization.

Over 25 years, I have spoken to dozens of professional services firms, including the largest global law and accounting firms. I recently filmed a pre-event video for a global law firm for whom I’m speaking – and cut this generic version from what we did. It’s a good watch for insight on what comes next!

I’ve been booked by the folks at Eye Recommend to close two conferences in Edmonton and Niagara Falls, Canada, next month and this fall. I will be speaking to several hundred optometrists and their staff/vision care specialists on trends related to he future of their industry. This follows a highly successful similar talk for Nikon Optical in Tokyo.

I filmed this little video overview of the big trends impacting the profession and industry going forward.

There’s lots going on! Enjoy watching!

 

 

Let’s face it – your annual event, conference or leadership meeting is critically important. The last thing you need is a speaker in the opening or closing keynote slot who is going to give you perfunctory attention, deliver a canned talk, take your money, and leave you wondering, ‘what was that all about?’

Not me! I take the approach that I’m going to have to work hard to have the right to take your money!

Consider a recent project I worked on with the Trapeze Group, a software company in the urban transit space. After some back and forth, they decided I was the right guy to open their annual conference in Nashville this June. What helped to convince them was the level of customization I do in terms of the topic — something that has earned me a global reputation with a massive A-list set of clients.

But it wasn’t just that – it was the fact that fact I would go the extra mile for them with ‘event collateral’ – material they could use to drive interest in and attendance at the event. After all, that’s one of the most important up front goals.

We’re not even 2 months away from the event, and here’s what the Trapeze Group has already!

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The National Fire Protection Association has booked me to headline their annual conference in Las Vegas this June.

As with every organization, they know that effective event marketing is a key to their success: and that they need to work harder to build attendance and interest in their events. To that end, I’ve been working relentlessly on some extremely customized, short videos that can be shared in advance of the event. Take a look at some of them here.

For this particular event, I pulled together 3 distinct video clips with my producer. Have a watch – they focus on future fire risk, accelerated infrastructure risk, virtual reality and more.

 
You can also watch the full, long version. We need to change things up a bit – long versions for the Web, shorter versions for social media!

Want to take your event to the next level? Work with a speaker who actually cares about your event and your own message – not theirs!

Despite the fact that I’m a futurist with a relentless focus on innovative thinking, I’m probably as guilty as the next person in making quick  judgement on people and companies – particularly with respect to the scope of what they do today compared to yesterday.

So it was when I saw that a company named Lewis Tree Services wrote a blog post about my recent keynote for the annual National Rural Electrical Cooperative Technology Show in Nashville. Read their post here; you’ll also find it below.

Hmm, I thought – what is a tree company doing at an energy conference, and why would they blog about my keynote with an observation on the future of that industry? After all, what do these people do – trim and cut trees?

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I’m very sad to learn that Canadian PGA Professional, Jerry Anderson, who was a fixture around my home club of Credit Valley in Mississauga, Ontario, Canada, passed away at the age of 62.

A slide from my 2016 keynote for the PGA of America – in which I paid tribute to the impact Jerry had on my game. See my video clip below.

As reported in the news, Jerry was “the first Canadian to win on the European Tour when he shot a 27-under par at the Ebel European Masters – Swiss Open in 1984. That 72-hole score was a record on the European Tour until Ernie Els shot a 29 under par score at the 2003 Johnnie Walker Classic.

I spoke about Jerry Anderson in my opening keynote at the 2016 PGA Merchandise Show in Orlando; the theme that year was that we should recognize and give thanks to the PGA Professionals who had an impact on my our golfing life. Jerry certainly had an impact on mine; he had the remarkable patience to try to teach me over 3 seasons.

Jerry was a fixture around our club in so many remarkable ways. He was a PGA teaching professional; a regular participant in Mens Day, where he would go and shoot the lights out with an incredible short game; and in the latter years, a regular fixture on the lawn cutting equipment, constantly watching me duff my shots into the river!

And when you would pull up to the bag drop, there he was, as started, getting your bags and schlepping them to the start. I always felt bad to have a guy who was a European tour pro take my bags like that, but he would insist.

A remarkable man, and the golfing world will miss him.

In more industries than you think, Amazon is the elephant in the room. My experience has taught me that in every single industry, regardless of what you do and what you sell, you are or will soon be faced with a situation in which they will challenge your business model, and shake your belief in the future to the core.

Why not change that before it changes you?

What do you do as this situation comes about? Don’t wait for Amazon to disrupt you – disrupt yourself and disrupt Amazon first!

This particular photo is from an event with several hundred insurance brokers. Might Amazon disrupt the world of insurance? It’s certainly possible -the phrase used for this type of disruption carries the fancy term “disintermediation” – it simply means that that the middleman is cut out of a business relationship.

Let’s coin a new phrase for what is happening — the Amazonification of industries. Continue Reading

Too many companies and professions, when faced with disruption and change, fall into the vicious trap of competing on price.

In this video from a recent keynote, I speak about the mindset and strategies to avoid this vicious hell – by elevating your role and services, in this case by speaking to a group of optometrists!

The Evolution of Optometry from jimcarroll on Vimeo.

Last week, I was the opening keynote speaker for the annual SOMOS Toll-Free Users Summit – it’s the annual conference for the folks involved in the 1-800 industry. Obviously, there was a big focus on the issues of customer support and interaction, and my keynote took a look at those trends.

They’ve just run a blog post that captured one of the key themes in my keynote : that is, how do we keep up with the fact that consumer and customer demands are changing faster than ever before!


Keeping Up With Fast Customers!
SOMOS Conference Report, October 2017

Remember the Jetsons? Their lives in 2062 seemed like a dream — self-flying cars, automated home appliances, virtual reality shopping. But today, we’re already starting to live that dream, almost 50 years early.

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