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Beneath the surface of normalcy lies a hidden layer of complexity. And the fact is, we are building a big, global, complicated machine, and it’s obvious that people don’t know how to secure it, ignore the challenges, or take advantage of those who don’t understand what is going on.

What do South Park, Pineapple’s, the BBC and admin:admin have in common? Watch this!

 

If there was one word in the security industry in 2017, it was this: Equifax. I don’t even need to explain…..

Yet going forward, we will continue to see many more Equifax situations that will result in the destruction of billions of dollars of corporate value. Some CEO’s will be held accountable; others won’t. Yet the sad fact is that entire companies will disappear to avoidable negligence with respect to security and infrastructure issues. The trend will become accelerated as technology driven disruption comes to drive forward every industry. We might one day see a car company go bankrupt — not because of fraudulent diesel mileage manipulation, but because someone hacked into the internal IT engine of millions of cars through a known backdoor.

Add to that the fact that 2018 will probably be characterized by the emergence of cryptocurrency scams as one of the leading news computer related news stories of 2018. You simply can’t have an important trend go supernova without a lot of fraudulent activities coming to the forefront as people “rush in to share the riches.” Blockchain is a critically important and transformative trend, but as with any trend, the good will come with the bad. I suspect that we will see not only individuals make stupid mistakes as they work to cash in without knowing what they are doing — but corporations and government as well.

Add to this increasing hyper-connectivity. The Internet of Things (#Iot) is only going to make the voyage more challenging, as we continue to link billions of devices to this big global connectivity machine. As we do so, many aren’t paying proper attention to the issues that come with #IOT either — read my 2 posts on #IOt that cover some of these security issues here and here.

It’s not like we haven’t known about the risks. Back in the 80’s and 90’s, I regularly read Peter G. Neuman’s Risk Digest, and even contributed a few emerging risks to the regular newsletter. Looking back, most of was predicted back then has come to pass, including the hacking and hijacking of election systems and technologies. It’s only going to get worse; I covered these challenges when I did 2 talks for the chief legal officers for a vast number of Fortune 500 companies last month, as covered in my post, Understanding, Managing and Minimizing Accelerated Risk.

Why does IT risk continue to be an issue? Because the fact remains : companies simply do not pay attention to what must be done to protect themselves against KNOWN RISK, because it is not at the level of the Board. Most major companies do not have IT or security as a Board level skills matrix responsibility; they are still focused on legal, finance, executive compensation and the other same old stuff they’ve always been focused on as Boards. Yet I’ve long said that IT and risk management needs to be something dealt with at the Board – until then, things will not change!

Gosh, back in 2003 – 14 years ago — I wrote in a post: “There is a common theme here — companies continue to ignore security issues, and the result is significant business damage. And to be frank, this isn’t just a small issue anymore — we are witnessing the actual destruction of corporate value due to negligence! THIS IS A CEO LEVEL ISSUE NOW, FOLKS!” —> https://www.jimcarroll.com/2003/02/security-has-to-start-at-the-top/

I used CAPS!

Then I wrote in that same post: “Until senior management wakes up and realizes that without action, they can see their corporate value destroyed over night, we’ll see more of this.”

Sadly, I nailed that trend….

Sadly, for many organizations, nothing will change into 2018 and going forward.

If you do anything, pay attention to security. The future of your organization depends on it.

You asked, we listened. I’ve got one client in 2018 who is bringing me in to demystify what is quickly becoming one of the most disruptive issues today.

Cryptocurrency, Blockchain, Bitcoin and the End of Money: Understanding The Ultimate Disruption”

In as little as ten years, the very concept of money will have been forever changed. And the fact is, it’s happening now in real time. But it isn’t just money that is being disrupted: the blockchain concept promises to unleash a wave of innovation that parallels and exceeds the impact that came with the arrival of the Internet economy.

Making sense of the trends and the reality of what it represents can be a challenge. A new vocabulary has emerged that involves radical new concepts, the decentralization of authority, and rapid hyper-innovation : blockchain, Ethereum, ASIC and currency miners, hard forks and smart contracts! At the same time, headlines speak of the ongoing rise in the value of grandfather of all crypto-currencies, Bitcoin, while other news outlets and experts label it a bubble.  Merely interpreting all of the components of this new world can be a fascinating journey.

Yet the voyage becomes even more challenging when faced with opinions that are all over the map. What does it meaan when when Jamie Dymon, the head of  JPMorgan Chase calls Bitcoin a fraud and the people who buy it “stupid,” and yet at the same time, the head of the IMF says that Bitcoin could give existing currencies and monetary policy a run for their money? When a cryptocurrency goes from a valuation of a few hundred dollars to over $10,000 in a matter of months? When 2018 will be defined by an acceleration of the acceptance of distributed ledger concepts at the same time that a horde of fraud artists invade this fascinating new world? When some countries state they will abandon long held concepts of a national currency in favour of digital cash?

But wait, there’s more! The impact doesn’t stop with the arrival of the first wave of concetps as found in ‘money’ such as Bitcoin. What is emerging is the infrastructure and a foundation for the next economy: one that is reliant on distributed, digital trust, the elimination of the middleman from many business interactions, and fundamental, disruptive concepts that run up against most of the economic models of the last 100 years. These are challenging times, and difficult questions are being presented.

What does this complex new world mean to your business and your business model? Is it a fraud, or is it a bubble? What’s real, and what’s not? Are we in the midst of the latest Tulip and dot.com phrase, or is there substantial change underway?

In this keynote, futurist and technology expert Jim Carroll peels away the layers of the world of cryptocurrency, outlining the challenges and opportnities that come with the end of the concept of money as we know it. These are truly transformative times – for the realty of blockchain goes far beyond the current hype surrounding Bitcoin. The concept of distributed ledgers will change entire industries, challenge the very nature of the legal concept of offer and acceptance, and unleash a torrent of hyper-innovation around business models.

I just wrote this one up for the brochure copy for an upcoming 2018 event.

The issue of Amazon isn’t just about retail — it is about any industry with a middleman. Insurance, wealth management, finance, medical or dental care, home services and renovations. You name it. And the big question is – what are you going to do about it?

Disrupting Amazon : Accelerating Strategies for Success in the Era of Industry Transformation

Amazon is the elephant in every industry room. They will challenge and disrupt your business model, and shake your belief in the future to the core.

Why not change that before it changes you? Don’t wait for Amazon to disrupt you – disrupt yourself and disrupt Amazon first! As we witness the Amazonification of industries, deep insight into this massive-but-cheetah-like-elephant is critical, a fast strategy is required.

Futurist Jim Carroll has a key message: Don’t compete — transform! When Amazonian scale disruption occurs, you can’t hope to complete on price, the sophistication of the online interaction, or the other areas in which Amazon (and similar disruptors) clearly excel. You need a different proposition, different ideas and a different strategy. In many cases, this will come about through an implicit decision to compete based on the unique value you can bring to the relationship – service, support, personal interaction and other factors. In doing so, you specifically choose to not compete based on a race to the bottom and price.

Futurist Jim Carroll has headlined ‘Amazonificaiton strategies’ at a wide variety of corporate leadership meetings and association events in the medical, dental and veterinary industries; in the global optometric industry; in the agricultural dealer market, in the home renovation sector, and many more. He has provided deep insight on the transformative strategies and mindset that needs to be pursued.

The acceleration of disintermediation via Amazon is a cruel reality of our modern day world. Think about the business model of a a group of agricultural dealers who sell products to farmers. The simplistic view is that they buy products from the manufacturer, and then sell them to the farmer, with an obvious markup in price. Amazon could do this (and will) with a more sophisticated online system, and avoid the cost of the markup, thereby offering a lower cost alternative. How to compete? Become an invaluable partner to the farmer in terms of advice, expertise and personal support for new initiatives, products and ideas.

In the era of Amazon, you can’t hope to compete on price — because you will watch your business disappear! Futurist and innovation expert Jim Carroll outlines the key trends, strategies and opportunities to be pursued in the ear of Amazonian acceleration!

 

We will see more change in every industry in the next 10 years than we have seen in the last 100 as transformation and disruption sweeps the world.

Every company is faced with the rapid emergence of new competitors, significant new business models, more challenging consumers, the acceleration of science a race to the pricing bottom, and a transition to the speed of innovation that will define their future. How do you get ahead? By turning on your innovation engine, firing your creativity thrusters, and strapping in for a rocket ride into your faster future.

In this keynote, futurist and innovation expert Jim Carroll shares the insight that he has gained by spending the last 25 years with a relentless focus on what turns organizations into high-velocity innovation heroes. None other than NASA has invited Jim in – twice – to share his insight on innovation strategies.

Innovative organization accelerate their creativity by turning their innovation engines upside down, focusing on customer oriented innovation and other unique models. They excel at sourcing ideas from the outside, turning that unique insight into fuel for their internal innovation factories. They challenge themselves on speed by getting into an iterative process of constantly rethinking, adjusting and redoing in order to discover the next best thing. They challenge themselves on business cycles, time to market and more.

In accelerated organizations, partnership is a key focus, collaboration is critical, agility is oxygen and imagination is relentlesss.

Launch yourself into the faster future with this unique, high energy keynote for global futurist, trends & innovation expert Jim Carroll!

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In more industries than you think, Amazon is the elephant in the room. My experience has taught me that in every single industry, regardless of what you do and what you sell, you are or will soon be faced with a situation in which they will challenge your business model, and shake your belief in the future to the core.

Why not change that before it changes you?

What do you do as this situation comes about? Don’t wait for Amazon to disrupt you – disrupt yourself and disrupt Amazon first!

This particular photo is from an event with several hundred insurance brokers. Might Amazon disrupt the world of insurance? It’s certainly possible -the phrase used for this type of disruption carries the fancy term “disintermediation” – it simply means that that the middleman is cut out of a business relationship.

Let’s coin a new phrase for what is happening — the Amazonification of industries.

The fact is, Amazon (and other companies with the same strategy as Amazon) isn’t just changing the world of retail — its’ changing and challenging virtually every type of business that involves a middleman.

In the last few years I’ve been called into an increasing number of events where this is the new reality going forward — with clients seeking insight on what they should do when their business model is under threat. In quite a few of these events, I’m asked to address the ‘elephant in the room’, which is Amazon.

My key message? Don’t compete — transform!

When Amazonian scale disruption occurs, you can’t hope to complete on price, the sophistication of the online interaction, or the other areas in which Amazon (and similar disruptors) clearly excel. You need a different proposition, different ideas and a different strategy.

In many cases, this will come about through an implicit decision to compete based on the unique value you can bring to the relationship – service, support, person interaction and other factors. In doing so, you specifically choose to not compete based on a race to the bottom and price.

The examples of the challenge are manyfold. I was invited in to speak at the quarterly leadership meeting of a company that is one of the leaders in the medical supplies marketplace. Clearly, a good chunk of their business could be subjected to risk as Amazon gets into their line of business.

How do they survive? Not by trying to offer a better price, but by working to ensure that their sales and professional representatives are working harder top provide greater value ion then service relationship they have with their clients,.

Similarly, I’m speaking to a group fo agricultural dealers who sell products to farmers. The simplistic view is that they buy products from the manufacturer, and then sell them to the farmer, with an obvious markup in price. Amazon could do this (and will) with a more sophisticated online system, and avoid the cost of the markup, thereby offering a lower cost alternative. How to compete? Become an invaluable partner to the farmer in terms of advice, expertise and personal support for new initiatives, products and ideas. Don’t hope to compete on price — because you will watch your business disappear!

It’s evening happening with optometrists — with a recent video clip where I’m on stage talking about what eye-doctors need to do when patients are focused more on price. In that case, focus on service!

The “Amazonification of industries” can get even more complex than that, when Amazon decides to offer a service element too! This is coming about quickly in the home repair industry — buy a door or window on Amazon, and they’ll line you up with a contractor that will do the installation for you. How can you complete if you are an established home contractor with a successful operation? It’s not an easy question, but is a reality that you might need to address!

Disruption is real, it’s big, and it’s happening faster than you think. My job as a futurist has me doing an increasing number of CEO level events for Fortune 500 companies around the world, participating in leadership meetings which are focused on the massive transformations and disruption occurring in every single industry. Clients such as NASA, Disney, Godiva, Nikon, Mercedes Benz, Johnson & Johnson, and many more.

There is so much coming together all at once, and it accelerates everything. You might not understand the multiple trends that are coming together, so let me take you there.

Here’s what you need to think about today, as the pace of change picks up:

1. Multiple trends merge. There’s a lot going on! Individually, any trend is disruptive. Combine them together, and it’s transformative. 3D printing, exponentiating bandwidth, hyper-connectivity, the Internet of Things, artificial intelligence, robotics, neural networks, deep analytics, autonomous vehicles, Bitcoin and blockchain, self-learning systems. All of these trends and more are merging together,  leading to a massively new, connected, intelligent machine that will transform, change, challenge and disrupt every industry.

2 Every company becomes a software company. From healthcare to insurance, home appliances to automotive, manufacturing to packaging, retail to sports & fitness, energy to agriculture: every industry is seeing massive change as it becomes enabled, challenged and transformed by technology and connectivity. From precision agriculture to self-driving cars, smart clothing to connected microwaves, remote medical monitoring devices to active packaging  — every company in every industry is becoming a computer company, with software and technology at its heart and soul.

3. Moore’s law innovation speed defines every industry. It’s the rule that defines that the processing power of a computer chip constantly increases while the cost collapses at an exponential rate — and that speed of change is coming to drive the speed of innovation in every single industry as we all become tech companies. Companies are having to innovate and transform at a pace never seen before.
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4. Science exponentiates. The volume of medical knowledge is doubling every six years, and the number is going down. The cost for genomic sequencing is following an exponential downward curve. Battery technology innovation is moving forward at a furious pace with new methodologies, ideas and more coming to market. One single new chemical substance allowed Apple to miniaturize the hard drive for the original iPod, which led to the birth of a billion dollar industry. Science is the heart of the future, and the future is happening faster!

5. Edge thinking dominates. Crowdfunding networks allow for a world in which small upstarts don’t need to follow long-established ‘rules’ for changing the future. To move faster, they source ideas and inspiration through crowd-thinking, raise their funds through new forms of financing, and prototype products through 3D printing and other fast-to-market methodologies. Global R&D has moved from massive labs to globally dispersed idea factories.

6. Small beats big. Legacy is death: agility and speed are the new metrics for success. Big organizations are often encumbered by history and are suffering from the disease of  organizational sclerosis. New, aggressive upstarts can move faster, with the result that they can make decisions that provide for big disruption and challenge.

7. Ideas accelerate. With the Internet, we have essentially built a big, global idea machine, and fast innovators know how to mine its riches. In every field, the pace of innovation and discovery is speeding up to an unprecedented level. What use to seem like science fiction just a few years ago is todays’ reality.

8. Revenue reinvents – regularly. With fast ideas comes faster innovation : 60% of Apple’s revenue comes from products that didn’t exist 4 years ago. That’s a blistering pace of innovation. Expect that to become the norm in most industries as the future accelerates, product lifecycles collapse, and disruption disrupts.

9. Attention spans collapse. All of this fast change is difficult to comprehend, and so we have become scattershot! We now scan some 12 feet of shelf space per second – a goldfish has a longer attention span than a human. We need to have constant, relentless innovation in terms of marketing, branding and consumer outreach, not to mention what we need to do to engage our workforce!

10. New interaction dominates. Mobile is everything; we live on our devices. It influences everything we do, all that we decide, and much of how we interact with each other. The next phase will involve smart, connected packaging talking to our devices, and a new era of hyper-connectivity that will make todays’ early attempts at mobile marketing seem like child’s play.

11. Business models realign. The Internet of Things (#IoT) doesn’t just result in cool new products – it redefines entire revenue models. The era of predictive diagnostics allows for a future in which appliance or automotive manufacturers can now design products that will tell you when they are about to break down. This changes the essence of the product from a physical device that is sold to the sale of a service with uptime guarantee revenue models.

12. Distributed technologies redefine. When everything connects, power disperses. Micro-grids will change the utility industry as backyard wind, solar and other renewables result in little, local neighbourhood micro-grids. Cars that talk to each other and to sensors in the highway result in a new concept of transportation. Everywhere you look, distributed connected technologies are redefining concepts and turning industries upside down.

13. Money disappears. Sometimes distributed technology have a bigger impact than you think – as is the case with blockchain, which essentially redefines money. Central banks are out, and distributed ledgers are in. Ethereum goes one step further than Bitcoin, by embedding the historical contract concept of an offer and acceptance into the very essence of money. It’s intelligent money, and we still don’t know how quickly this will change everything.

14. Flexibility emerges. Given all this change, companies are focused on agility in order to get ahead. At a manufacturing plant in Graz, Austria, Magna has built the ultimate in flexible assembly lines, with the ability to build different cars from different companies on one assembly line. Elsewhere, companies are busy moving the software concept of agile development into the boardroom, adopting it as a key leadership trait. The ability to change fast is now the oxygen that fuels success.

15. Gamers Game. 25,000 people showed up to watch 4 gamers play a video game tournament in the Los Angeles Staples Centre – and 43 million tuned in worldwide via Twitch, the hottest new social platform on the planet. They’re coming into the workplace, and live in a world that involves a constant need to ‘level-up.’ Nothing will ever be the same as new forms of motivation and reward come to drive everything – and in this world, Xbox-type rooms are the new office!

16. Virtualization arrives. AR and VR are here, and the era of virtual welding is not too far off – and any other skill can be undertaken anywhere, at any time. An example is the forthcoming disruption of trucking, which will happen when a driver in India can navigate a truck through the streets of New York through a virtual headset! Outsourcing of skills is one thing – outsourcing of physical work is a whole new level altogether!

17. Infrastructure risk exponentiates. One word – Equifax. We are busy building a big, elaborate machine in the form of massive connectivity and accelerated information, but don’t quite know how to secure it. The TV show South Park had a character do a shoutout to in-home Amazon Echo and Google Home devices — and exposed a new security risk that no one ever thought about. Expect things to get better much worse before it gets better!

18. Insight influences. Big data and analytics might be overused buzzwords, but not to everyone. We live in a new world of Amazonian insight, where those who have the tools and knowledge to understand what is is really going on are the ones to get ahead. Depth of insight drives disruption – actuaries are moving from a world of looking back to one fo looking forward based on real time medical device connectivity. Car insurance is no longer based on past driving performance, but real time behaviour based on GPS. Even the world of health care is moving from a a world in which we fix you after you are sick – to knowing what you will be sick with based upon your genetic profile, and acting accordingly.

19. Expectations accelerate. If your Web site sucks, so do you. In our new world, people want the simplicity of a Google query via a touch screen device. Gone are the days of complex online forms — in are applications that are instantly aware of who you are and what you want. The bar of expectations is increasing at a furious pace, and if you can’t keep up, you can’t compete!

20. Industries virtualize. No one company can do everything that needs to be done in an era of fast change. In retail, all kinds of new partners are emerging to support last mile shipping, drop shipping capability, drone delivery and more. In finance, there are more types fo Fintech startups than there are world currencies, helping banks to navigate the complex new world of cryptocurrencies and more.

21. Knowledge accelerates. Skills access is the new gold. Did you notice Ford paid $1 billion to get access to some experts in self-driving car technology? Enough said. Those who can access the skills in trend #1 above win. We’re in a global war for niche talent, and that pretty much defines a critical strategy for the future. If it is all about skills, then success involves a strategy in which grabbing them fast is the only path forward.

22. Experience is the new capital. Innovation is the new oxygen. There’s no time to learn, to study, to plan. It’s time to figure out what you don’t know, and do the things that are necessary to begin to know about it. Experiential capital is the new capital for the 21st century.

23. Generations transform. 1 out of 2 people on the planet are under the age of 25. They’re globally wired, entrepreneurial, collaborative, change oriented — and they are now now driving rapid business model change, and industry transformation, as they move into executive positions

24. Big, bold thinking predominates. There are people who grab all of these trends and do “big things.” We are seeing the emergence of an entire world of big dreamers and doers, individuals who dare to challenge the orthodox, and abandon routines. The concept of the ‘moonshot’ is no longer restricted to those with deep pockets — but is oxygen for those with big ideas.

25. Action is the best reaction. Put it all together, and what odes it mean? If you don’t disrupt, you will be disrupted. It’s your ability to quickly act, react and do that will allow for future success. There’s not a lot of time for debate, studying; inertia is abhorred. Simply DO. That should be you.

Remember that song by the Who? “I hope I die before I get old!”

You better change before you can’t.

You might be obsolete before you know it.

Quit talking about disruption.

Do something about it.

Here’s a clip from a recent keynote. It’s part of a talk where I cover 20 Disruptive Trends, and put into perspective why the future belongs to those who are fast! In this short clip, I cover trends involving batteries, self-driving, 3d printing, the space industry, genomics, health care knowledge, and more! Including why I can drink more coffee than other people!

I’ve got a keynote topic description coming around this, with a draft below.

Aligning Acceleration and Agility: The Business Case for Fast!

To say that we live in a fast world would be an understatement. Small, quick upstarts like Square are challenging the global credit card industry, at the same that GPS based driver monitoring devices are rewriting the rules of the auto insurance industry. The NEST Learning Thermostat morphs from a quiet startup to a worthy challenger to industrial energy device powerhouses. Autonomous vehicle technology leads us to road trains and a more rapid emergence of intelligent highway infrastructure. We’re in the era of the end of incumbency, in which small dominates big, fast trumps ponderous, and indecision spawns failure. Everywhere we look, we can see acceleration, speed, and velocity: and in times like these, time isn’t a luxury.

For any executive, these trends matter — because fast trends drive disruptive change. And disruptive change envelopes us in terms of fast trends: self-driving cars, 3d printing, crowdfunding, the sharing economy, blockchains, personal drones, swarm-bots, smart dust, vertical farms, the Internet of Things, cognitive computing, smart factories, artificial intelligence, augmented reality, quantum computing, intelligent farms, smart clothing! What seemed to be science fiction just a few short years ago has become a reality today, as time compresses and the future accelerates.

Take a voyage with Futurist Jim Carroll into the world of tomorrow, today, as he outlines the key trends, technologies, ideas and initiatives that are transforming our world around us at hypersonic speed. A world in which the speed of change impacting every company and every industry is increasingly driven by the speed of technology and Silicon Valley hyper-innovation. One that demands faster innovation, agile response, flexible strategies, and most important, the ability to ‘think big, start small, scale fast.’
For the last 25 years, Jim Carroll has been speaking to and advising some of the worlds largest organizations on the trends that will impact them. With a client list that ranges from NASA to Disney, the Swiss Innovation Forum to the National Australia Bank, Johnson and Johnson to Godiva Chocolates, Jim has had a front row seat to the massive change being encountered in industries worldwide, and deep insight into the leadership mindset of organizations as they adapt to the era of acceleration.
 In just a few short years, it will the year 2025, and the world of tomorrow will be your reality of today. Are you ready for what comes next?

 

Another article on a recent keynote I did on the future of manufacturing; in this case, from The Fabricator, the publication for the Fabricators and Manufacturers Association.

A chat with futurist Jim Carroll indicates that fabricators should be open to embracing technological possibilities or risk being left behind.

At one time you needed a room of skilled craftsmen just to make even a simple prototype. Tomorrow it might all be done by the design engineers themselves in hours instead of days because of advanced 3-D modeling software and virtual reality technology.

In helping out with some editorial preparation for The FABRICATOR’s sister magazine, Canadian Metalworking, I had the opportunity to chat with futurist Jim Carroll. (He gave the opening keynote address for the Canadian Manufacturing Technology Show on Sept. 25.) Conversations with such industry and societal observers are always interesting because they take the time to consider what may be possible in the years to come while others have their heads buried in the drudgery of everyday life. My talk with Carroll was no different, and the following three conversation highlights only promise to make those that are technology-averse even more nervous about the future.

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The folks at New Equipment Digest interviewed me a few weeks back for an article on manufacturing,  ahead of a major keynote I had earlier this month.

You’ll have a 50-year old guy or lady in the factory, and you bring these tools to help streamline processes and they say, “Oh my God! This is terrible that can take my job away. I’m done; I’m toast.” And somebody in their 20’s is going to say, “cool.” It’s a much more agile workforce, much more willing to try new things.

It’s but one talk I do in this sector; on Monday, I’ll headline the International Asset Management Council on future manufacturing trends. They’re the folks from Fortune 1000 organizations who make the decisions on where to locate future factories, logistics locations and supply chain investments.

INDUSTRY TRENDS
Futurist Says “Fast & Furious” Changes Coming to Manufacturing

Forget your Magic 8-Ball or fancy-schmancy predictive analytics. Futurist Jim Carroll knows what lies ahead for manufacturing and technology, and we have the scoop for you here. Bet you didn’t see that coming.
John Hitch | Sep 21, 2017

Jim Carroll, a former accountant and current author/corporate speaker, is confident he knows what’s going to happen in the world of manufacturing. And the world renowned Canadian futurist doesn’t need a flux capacitor or any other sci-fi MacGuffin to make bold claims in front of millions about what technologies they need to adopt now, and what the world will look like for our children after we’re rocketed to our Martian retirement homes — where our corpses will no doubt be used as fertilizer for space yams. (You’re welcome, Elon.)

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Last week, I was the opening keynote speaker for the annual SOMOS Toll-Free Users Summit – it’s the annual conference for the folks involved in the 1-800 industry. Obviously, there was a big focus on the issues of customer support and interaction, and my keynote took a look at those trends.

They’ve just run a blog post that captured one of the key themes in my keynote : that is, how do we keep up with the fact that consumer and customer demands are changing faster than ever before!


Keeping Up With Fast Customers!
SOMOS Conference Report, October 2017

Remember the Jetsons? Their lives in 2062 seemed like a dream — self-flying cars, automated home appliances, virtual reality shopping. But today, we’re already starting to live that dream, almost 50 years early.

As futurist Jim Carroll said on the Toll-Free User Summit stage today, technology is advancing so much faster than our world ever expected. It’s creating new market opportunities, new professions and daring new business ventures.

One of the most transformative part of our daily lives stems from the advancements around personal mobile devices. All generations rely on their mobile devices for navigation, shopping, entertainment, and business. The more consumers engage through their phones, the more chances Toll-Free Numbers have to serve as the conduit between businesses and their customers, through voice, text, and other smart services.

As Jim stated, for the Toll-Free industry, responding to the rapid transformations happening to this consumer touchpoint will make or break our ability to better serve our customers.

He shared a few of the imperatives businesses must address to satisfy today’s consumers in the context of continuous and rapid transformation.

  1. Deliver exceptional customer service, especially in light of the empowered consumer, and thanks to the speed and viral nature of online reviews and social media networks. To capture a customer’s loyalty, the brand experience must be personalized, instant, flexible, and consistent.
  2. Capture sales while you have your customers’ attention, which means being available to communicate directly with your audience at the moment of highest interest. This means having the data and ability to intelligently package products and services, customize sales pitches, make advertising location-based, and enable click-to-call and click-to-text.
  3. Deepen customer insights with big data and analytics. Gather as much candid and personal information as possible. And use the millions of perspectives available through voice and text data to know and serve consumers better.

Technology means increasingly rapid progress. Yet, underlying all these approaches is one fundamental truth — people still need people to get the support they need. Human interaction is a core part of the way consumers make complex and difficult decisions. And businesses need to understand the people behind the data — if they can capture and interpret the data from these conversations, they will be poised for better and deeper insights for future planning.

The future of Toll-Free lies in a new perspective. With the impending transition to IP, Resp Orgs and Toll-Free Service Providers have to transform the way they act in the industry. Jim stated the industry is no longer simply responsible for supporting voice and text conversations — but is stepping into the customer touchpoint industry. Looking beyond the core business of Toll-Free reservations, he sees new business opportunities gaining strength and engagement at the growing edges of our industry.

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