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The folks at Farm and Dairy Magazine interviewed me on trends to watch in 2018 in the world of agriculture. It’s a good read – you’ll find it below!

On stage in New Orleans, I spoke about the idea of Spock having a medical tri-corder on the farm. It’s not as crazy an idea as you thinK!

As I write this post, I’m down in San Antonio, where I’ve got two events where I’ll speak about the future of agriculture to several hundred dealers for a farm and ag supplier about future trends.

I love talking to farming groups – it’s one of the most innovative industries that I know. Watch this video for the reasons why!

5 agricultural trends to watch in 2018
Farm and Dairy, January 2018

SALEM, Ohio — The top five trends to watch for in 2018 are sure to keep farmers on top of their game.

With an increased number of events causing hysteria, with the rise of “fake news,” an overload of news in general — thanks to the world being at our fingertips — farmers have to work harder to tell their story, said Jim Carroll, futurist.

“All producers need to be honest in explaining the humane treatment of animals, to explain what they do. We need real ag folks to tell our story, we’ve got to increase real news,” he said.

Social media is the key, and farmers haven’t been in the conversation enough, Carroll said.

This year, we need to keep our eye on emerging issues, agritourism and marketing, adds Brad Bergefurd, Ohio State Extension horticulture specialist and educator in Scioto County.

In addition to the continuous need to tell our story, experts believe these five issues will be trending in 2018:

1. Increased speed of change

We’ve been talking about it for years, and now it’s happening: Young people are returning to the family farm — the iPod generation is gaining the reins, said Jim Carroll.

“The speed of change will pick up; those returning to the farm are open to all these new ideas,” said Carroll, who travels the country talking about the future. “People are scared of the future, but want to understand it.”

The average age of farmers is 58. Their average age has been inching upward for approximately 30 years, according to the USDA’s Census of Agriculture.

The census shows that during the past 30 years, the average age of U.S. farmers has grown by nearly eight years, from 50.5 years to 58.3 years, but that is about to change, warns Carroll, and that change brings rapid innovation adoption.

2. Fitbits for cows

A world with animal and crop health sensors will continue to flourish this year.

“Fitbits for cows, chickens, pigs — we see it happening now, but it will expand,” said Carroll.

Using drones to fly over herds to check on the health is happening. Farmers are monitoring the gestation of an animal, getting notifications from their iPhone, he said.

“We’ll see connectivity as a management practice,” Carroll said. “Being connected can save time and money on animal health.”

“Data analysis in the year ahead will supplement what farmers know intuitively,” he said, “and, in some cases, challenge those assumptions.”

New products rely on aerial satellite imagery, greenness sensors, soil maps and millions of weather data points — this innovation meshed with a group of early adopters is sure to keep technology pushed to the limits.

3. Global trade advocates

Global trade matters, it always has and it always will, agree Carroll and Tanner Ehmke, a former wheat farmer who is now the Knowledge Exchange manger at CoBank.

“Of course farmers in the Midwest are saying ‘don’t take apart NAFTA.’ NAFTA does matter,” said Carroll.

“Without a global perspective, the cost of food will double or worse. Without NAFTA, markets will be lost, trading partners and labor forces will be lost,” Ehmke said.

“There is room to be optimistic in trade in 2018,” he said. “But, we can’t lose NAFTA. No bilateral trade deals can replace the benefits of NAFTA.”

4. Labor shortages

Labor shortages will continue for highly skilled stoop labor, which tend to Ohio fruit, orchard, nursery, hops and vegetable crops, said Bergefurd, who focuses on specialty crops across Ohio.

“There were major labor shortages on Ohio farms in 2017, resulting in many acres of vegetables and some fruit not being harvested due to shortage of hand harvest labor,” he said.

He foresees a shortage of high quality, locally grown fruit and vegetables. Several large farms don’t have the needed labor, and, as a result, they are changing operations and not producing as many — or any — specialty crops, and are growing more grain crops instead, Bergefurd said.

Bergefurd predicts the acreage devoted to mechanically harvested pickling cucumbers will increase in northwest Ohio and few acres of the 80-year-old traditional, hand-harvested pickling cucumbers of Ohio will be planted due to labor shortages.

“Farmers who will plant hand-harvest pickles will adopt the use of harvest aids and will continue to move away from the crop share method that has historically been used,” he said.

5. Hitting bottom

“2018 looks like we will hit bottom, with grain and dairy prices bottoming out,” said Ehmke, who works to provide strategic insights about trends, structural change, and policy directives within the key rural industries served by CoBank.

“In 2018, we will see farm stress get worse before it gets better. We need to be proficient thinkers and use our relationships to get by.”

The world supply of crops will get tighter this year as usage picks up — starting to match with production, he said.

“We see the world demand, especially in Southeast Asia going up, and that is a good thing.”

Politically, trade uncertainty looks to continue this year, which won’t help the markets. Dairy prices continue to be under stress, as we see expansion globally, he said.

As prices hit bottom, Ehmke is optimistic that they will start to go the other way in 2019.

“I hope to see the dollar soften a bit. It won’t be a game changer this year, but it will start to help,” he said.

Are you ready for 2018?

You need to be. Change is fast and furious, and it’s everywhere. Watch this to understand what comes next — and what you need to do!

 

Production note: ‘green screened’ in my basement with my new iPhone X. The video quality of this phone is staggering! Awesome video edit done by my partner in Moscow, Armine Simonyan, aka Alexandra. Her work is wonderful!

What are the drivers of disruption in your industry? Where is all the fast change coming from?  Edge thinking, iterative design, small beats big, rapid prototyping, devices change and more.

Watch my 2nd 2018 Outlook video – “The Seeds of Disruption: The Impact of Edge Thinking and More!”

Beneath the surface of normalcy lies a hidden layer of complexity. And the fact is, we are building a big, global, complicated machine, and it’s obvious that people don’t know how to secure it, ignore the challenges, or take advantage of those who don’t understand what is going on.

What do South Park, Pineapple’s, the BBC and admin:admin have in common? Watch this!

 

If there was one word in the security industry in 2017, it was this: Equifax. I don’t even need to explain…..

Yet going forward, we will continue to see many more Equifax situations that will result in the destruction of billions of dollars of corporate value. Some CEO’s will be held accountable; others won’t. Yet the sad fact is that entire companies will disappear to avoidable negligence with respect to security and infrastructure issues. The trend will become accelerated as technology driven disruption comes to drive forward every industry. We might one day see a car company go bankrupt — not because of fraudulent diesel mileage manipulation, but because someone hacked into the internal IT engine of millions of cars through a known backdoor.

Add to that the fact that 2018 will probably be characterized by the emergence of cryptocurrency scams as one of the leading news computer related news stories of 2018. You simply can’t have an important trend go supernova without a lot of fraudulent activities coming to the forefront as people “rush in to share the riches.” Blockchain is a critically important and transformative trend, but as with any trend, the good will come with the bad. I suspect that we will see not only individuals make stupid mistakes as they work to cash in without knowing what they are doing — but corporations and government as well.

Add to this increasing hyper-connectivity. The Internet of Things (#Iot) is only going to make the voyage more challenging, as we continue to link billions of devices to this big global connectivity machine. As we do so, many aren’t paying proper attention to the issues that come with #IOT either — read my 2 posts on #IOt that cover some of these security issues here and here.

It’s not like we haven’t known about the risks. Back in the 80’s and 90’s, I regularly read Peter G. Neuman’s Risk Digest, and even contributed a few emerging risks to the regular newsletter. Looking back, most of was predicted back then has come to pass, including the hacking and hijacking of election systems and technologies. It’s only going to get worse; I covered these challenges when I did 2 talks for the chief legal officers for a vast number of Fortune 500 companies last month, as covered in my post, Understanding, Managing and Minimizing Accelerated Risk.

Why does IT risk continue to be an issue? Because the fact remains : companies simply do not pay attention to what must be done to protect themselves against KNOWN RISK, because it is not at the level of the Board. Most major companies do not have IT or security as a Board level skills matrix responsibility; they are still focused on legal, finance, executive compensation and the other same old stuff they’ve always been focused on as Boards. Yet I’ve long said that IT and risk management needs to be something dealt with at the Board – until then, things will not change!

Gosh, back in 2003 – 14 years ago — I wrote in a post: “There is a common theme here — companies continue to ignore security issues, and the result is significant business damage. And to be frank, this isn’t just a small issue anymore — we are witnessing the actual destruction of corporate value due to negligence! THIS IS A CEO LEVEL ISSUE NOW, FOLKS!” —> https://www.jimcarroll.com/2003/02/security-has-to-start-at-the-top/

I used CAPS!

Then I wrote in that same post: “Until senior management wakes up and realizes that without action, they can see their corporate value destroyed over night, we’ll see more of this.”

Sadly, I nailed that trend….

Sadly, for many organizations, nothing will change into 2018 and going forward.

If you do anything, pay attention to security. The future of your organization depends on it.

You asked, we listened. I’ve got one client in 2018 who is bringing me in to demystify what is quickly becoming one of the most disruptive issues today.

Cryptocurrency, Blockchain, Bitcoin and the End of Money: Understanding The Ultimate Disruption”

In as little as ten years, the very concept of money will have been forever changed. And the fact is, it’s happening now in real time. But it isn’t just money that is being disrupted: the blockchain concept promises to unleash a wave of innovation that parallels and exceeds the impact that came with the arrival of the Internet economy.

Making sense of the trends and the reality of what it represents can be a challenge. A new vocabulary has emerged that involves radical new concepts, the decentralization of authority, and rapid hyper-innovation : blockchain, Ethereum, ASIC and currency miners, hard forks and smart contracts! At the same time, headlines speak of the ongoing rise in the value of grandfather of all crypto-currencies, Bitcoin, while other news outlets and experts label it a bubble.  Merely interpreting all of the components of this new world can be a fascinating journey.

Yet the voyage becomes even more challenging when faced with opinions that are all over the map. What does it meaan when when Jamie Dymon, the head of  JPMorgan Chase calls Bitcoin a fraud and the people who buy it “stupid,” and yet at the same time, the head of the IMF says that Bitcoin could give existing currencies and monetary policy a run for their money? When a cryptocurrency goes from a valuation of a few hundred dollars to over $10,000 in a matter of months? When 2018 will be defined by an acceleration of the acceptance of distributed ledger concepts at the same time that a horde of fraud artists invade this fascinating new world? When some countries state they will abandon long held concepts of a national currency in favour of digital cash?

But wait, there’s more! The impact doesn’t stop with the arrival of the first wave of concetps as found in ‘money’ such as Bitcoin. What is emerging is the infrastructure and a foundation for the next economy: one that is reliant on distributed, digital trust, the elimination of the middleman from many business interactions, and fundamental, disruptive concepts that run up against most of the economic models of the last 100 years. These are challenging times, and difficult questions are being presented.

What does this complex new world mean to your business and your business model? Is it a fraud, or is it a bubble? What’s real, and what’s not? Are we in the midst of the latest Tulip and dot.com phrase, or is there substantial change underway?

In this keynote, futurist and technology expert Jim Carroll peels away the layers of the world of cryptocurrency, outlining the challenges and opportnities that come with the end of the concept of money as we know it. These are truly transformative times – for the realty of blockchain goes far beyond the current hype surrounding Bitcoin. The concept of distributed ledgers will change entire industries, challenge the very nature of the legal concept of offer and acceptance, and unleash a torrent of hyper-innovation around business models.

I just wrote this one up for the brochure copy for an upcoming 2018 event.

The issue of Amazon isn’t just about retail — it is about any industry with a middleman. Insurance, wealth management, finance, medical or dental care, home services and renovations. You name it. And the big question is – what are you going to do about it?

Disrupting Amazon : Accelerating Strategies for Success in the Era of Industry Transformation

Amazon is the elephant in every industry room. They will challenge and disrupt your business model, and shake your belief in the future to the core.

Why not change that before it changes you? Don’t wait for Amazon to disrupt you – disrupt yourself and disrupt Amazon first! As we witness the Amazonification of industries, deep insight into this massive-but-cheetah-like-elephant is critical, a fast strategy is required.

Futurist Jim Carroll has a key message: Don’t compete — transform! When Amazonian scale disruption occurs, you can’t hope to complete on price, the sophistication of the online interaction, or the other areas in which Amazon (and similar disruptors) clearly excel. You need a different proposition, different ideas and a different strategy. In many cases, this will come about through an implicit decision to compete based on the unique value you can bring to the relationship – service, support, personal interaction and other factors. In doing so, you specifically choose to not compete based on a race to the bottom and price.

Futurist Jim Carroll has headlined ‘Amazonificaiton strategies’ at a wide variety of corporate leadership meetings and association events in the medical, dental and veterinary industries; in the global optometric industry; in the agricultural dealer market, in the home renovation sector, and many more. He has provided deep insight on the transformative strategies and mindset that needs to be pursued.

The acceleration of disintermediation via Amazon is a cruel reality of our modern day world. Think about the business model of a a group of agricultural dealers who sell products to farmers. The simplistic view is that they buy products from the manufacturer, and then sell them to the farmer, with an obvious markup in price. Amazon could do this (and will) with a more sophisticated online system, and avoid the cost of the markup, thereby offering a lower cost alternative. How to compete? Become an invaluable partner to the farmer in terms of advice, expertise and personal support for new initiatives, products and ideas.

In the era of Amazon, you can’t hope to compete on price — because you will watch your business disappear! Futurist and innovation expert Jim Carroll outlines the key trends, strategies and opportunities to be pursued in the ear of Amazonian acceleration!

 

We will see more change in every industry in the next 10 years than we have seen in the last 100 as transformation and disruption sweeps the world.

Every company is faced with the rapid emergence of new competitors, significant new business models, more challenging consumers, the acceleration of science a race to the pricing bottom, and a transition to the speed of innovation that will define their future. How do you get ahead? By turning on your innovation engine, firing your creativity thrusters, and strapping in for a rocket ride into your faster future.

In this keynote, futurist and innovation expert Jim Carroll shares the insight that he has gained by spending the last 25 years with a relentless focus on what turns organizations into high-velocity innovation heroes. None other than NASA has invited Jim in – twice – to share his insight on innovation strategies.

Innovative organization accelerate their creativity by turning their innovation engines upside down, focusing on customer oriented innovation and other unique models. They excel at sourcing ideas from the outside, turning that unique insight into fuel for their internal innovation factories. They challenge themselves on speed by getting into an iterative process of constantly rethinking, adjusting and redoing in order to discover the next best thing. They challenge themselves on business cycles, time to market and more.

In accelerated organizations, partnership is a key focus, collaboration is critical, agility is oxygen and imagination is relentlesss.

Launch yourself into the faster future with this unique, high energy keynote for global futurist, trends & innovation expert Jim Carroll!

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For just over a year, I’ve started every workday morning with a cup of coffee, my laptop, and a photo from one of the stages on which I’ve appeared.

I’m thrilled to say that magically, this little bit of morning mediation has now turned into my next book!

Here’s the backstory – each morning, I find a photo from one of the countless stages on which I’ve appeared, where I’ve been busy talking about the future and trends. I spend some time, while sipping my coffee, thinking about the story that I was telling on stage for that particular photo. I wrap that story into an inspirational quote, work it into the photo, and release it into the world.

The reaction has been pretty remarkable – it seems to be touching people! When released, the quote goes up on Instagram, and is automatically blasted out to Twitter, Facebook, Flickr, Pinterest, LinkedIn, and more. I figure that about now, the daily photo reaches about 50,000 people each day.

Those quotes have now morphed into my next book – an active work in progress – #38! I anticipate a release in the 2nd quarter of 2018. The working title? “Think Big, Start Small, Scale Fast: Stories from the Stage on Innovation, Disruption and the Accelerating Future.”

The books goes behind the scenes on many of these photos — which really are my observations that people have on hope, fear, the future and change. As a futurist and a speaker, you are in a really unique situation to observe how people choose to cope with what comes next. Some do – many don’t. There are powerful lessons to be learned from how people react to the future, and how they deal with change.

It’s been almost 5 years since I’ve released a book, and I am tremendously exited to be working on this one. What seems to be coming together is 25 years of insight from having the ability to share my thoughts on the future, trends, disruption and acceleration with over 2 million people from the stage.

Stay tuned!

Oh, if you want to see the quotes behind the book, take a look. And hit the links over on the right to follow me on various social networks and to see each new quote early every workday morning. Get inspired!

 

Powered by flickr embed.

 

In more industries than you think, Amazon is the elephant in the room. My experience has taught me that in every single industry, regardless of what you do and what you sell, you are or will soon be faced with a situation in which they will challenge your business model, and shake your belief in the future to the core.

Why not change that before it changes you?

What do you do as this situation comes about? Don’t wait for Amazon to disrupt you – disrupt yourself and disrupt Amazon first!

This particular photo is from an event with several hundred insurance brokers. Might Amazon disrupt the world of insurance? It’s certainly possible -the phrase used for this type of disruption carries the fancy term “disintermediation” – it simply means that that the middleman is cut out of a business relationship.

Let’s coin a new phrase for what is happening — the Amazonification of industries.

The fact is, Amazon (and other companies with the same strategy as Amazon) isn’t just changing the world of retail — its’ changing and challenging virtually every type of business that involves a middleman.

In the last few years I’ve been called into an increasing number of events where this is the new reality going forward — with clients seeking insight on what they should do when their business model is under threat. In quite a few of these events, I’m asked to address the ‘elephant in the room’, which is Amazon.

My key message? Don’t compete — transform!

When Amazonian scale disruption occurs, you can’t hope to complete on price, the sophistication of the online interaction, or the other areas in which Amazon (and similar disruptors) clearly excel. You need a different proposition, different ideas and a different strategy.

In many cases, this will come about through an implicit decision to compete based on the unique value you can bring to the relationship – service, support, person interaction and other factors. In doing so, you specifically choose to not compete based on a race to the bottom and price.

The examples of the challenge are manyfold. I was invited in to speak at the quarterly leadership meeting of a company that is one of the leaders in the medical supplies marketplace. Clearly, a good chunk of their business could be subjected to risk as Amazon gets into their line of business.

How do they survive? Not by trying to offer a better price, but by working to ensure that their sales and professional representatives are working harder top provide greater value ion then service relationship they have with their clients,.

Similarly, I’m speaking to a group fo agricultural dealers who sell products to farmers. The simplistic view is that they buy products from the manufacturer, and then sell them to the farmer, with an obvious markup in price. Amazon could do this (and will) with a more sophisticated online system, and avoid the cost of the markup, thereby offering a lower cost alternative. How to compete? Become an invaluable partner to the farmer in terms of advice, expertise and personal support for new initiatives, products and ideas. Don’t hope to compete on price — because you will watch your business disappear!

It’s evening happening with optometrists — with a recent video clip where I’m on stage talking about what eye-doctors need to do when patients are focused more on price. In that case, focus on service!

The “Amazonification of industries” can get even more complex than that, when Amazon decides to offer a service element too! This is coming about quickly in the home repair industry — buy a door or window on Amazon, and they’ll line you up with a contractor that will do the installation for you. How can you complete if you are an established home contractor with a successful operation? It’s not an easy question, but is a reality that you might need to address!

Too many companies and professions, when faced with disruption and change, fall into the vicious trap of competing on price.

In this video from a recent keynote, I speak about the mindset and strategies to avoid this vicious hell – by elevating your role and services, in this case by speaking to a group of optometrists!

The Evolution of Optometry from jimcarroll on Vimeo.

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