Fire it Up a Notch: A Case Study on Taking Your Event to the Next Level!

Let’s face it – your annual event, conference or leadership meeting is critically important. The last thing you need is a speaker in the opening or closing keynote slot who is going to give you perfunctory attention, deliver a canned talk, take your money, and leave you wondering, ‘what was that all about?’

Not me! I take the approach that I’m going to have to work hard to have the right to take your money!

Consider a recent project I worked on with the Trapeze Group, a software company in the urban transit space. After some back and forth, they decided I was the right guy to open their annual conference in Nashville this June. What helped to convince them was the level of customization I do in terms of the topic — something that has earned me a global reputation with a massive A-list set of clients.

But it wasn’t just that – it was the fact that fact I would go the extra mile for them with ‘event collateral’ – material they could use to drive interest in and attendance at the event. After all, that’s one of the most important up front goals.

We’re not even 2 months away from the event, and here’s what the Trapeze Group has already!

A customized video, focusing on the rapid trends impacting the urban transpiration sector, and encouraging people to attend. Learn more about how I put these highly polished, professional event videos here.

In addition, the organization did an interview with me, involving a fair bit of back and forth, which result in a lengthy Q&A article on the types of issues which would be covered at the conference — and why people in the industry should be in attendance. You can read the full article here:

Then there was the press release which went out, in order to continue stirring up the buzz.

Of course, then there is all the social media that goes with this material.

The conference isn’t till June, and we’ve already got same great buzz underway!

Some speakers will show up, do their keynote, and take your money.

Not me! I will do more before I even show up – I will work hard to take your money!