It is said today that the typical consumer today has the attention span of a goldfish, and that they scan some 12 feet of shelf space per second. New food taste trends used to take 5 years to move from high end restaurants to the mainstream consumer – but can now take as little as three months. Social media, food shows, food and chef stars – the world is full of new food trend influencers. Relentless inflation, supply challenges, and the impact of the pandemic upon shopping behavior has forever changed the relationship with the customer. Branding, marketing and customer outreach now happens at a speed that is faster than fast!
Wherever you turn, the world of Food, Grocery & Restaurants innovation, branding, marketing, and advertising is now one defined by speed – and as Jim Carroll has shared with his many global clients in the sector – ‘the future belongs to those who are fast.’
In this keynote, Futurist Jim Carroll provides attendees with an up-to-the-moment overview of the key trends redefining the sector, disrupting ideas, and allowing for faster innovation, based upon the extensive, customized research for which he is globally known.
With his focus on turning any that into an opportunity, he will outline a clear path forward for bold, transformative thinking, and innovation strategies that are based on careful research of dozens of successful consumer product companies who have innovated successfully in this new, fast-paced world.
