At the recent Consumer Electronics Association CEO summit in Ojai, CA, I focused on how social networks are coming to have a huge impact on brand perception.
But aside from that main thread, I also concentrated on my message of innovation in an era in which “faster is the new fast.” Here’s an older clip that looks at what’s happening in the world of product innovation.
I pointed out to the crowd – which included the CEO’s of some of the largest digital technology companies in the world — that some product lifecycles are collpasing to ZERO. Case in point — Lenovo announced a tablet computer at the CES show in January. They dropped it after the iPad came to market, perhaps because it was bound to be a dud compared to the feature set of the iPad.
But maybe if they got it out sooner, it could have established a beachhead.
What do you do in a world in which a product is dead before you can get it to market? Innovate faster. Focus on fast. Do fast. Be fast. In the high velocity economy, speed and agility are everything.