Another clip from my keynote in Prague – this time around trends involving the future of packaging.
Smart packaging. Intelligent packaging. The packaging is the brand. The Apple-ization of packaging!
There’s tremendous opportunities unfolding in this space — packaging is no longer an inert container that simply holds the product — it’s becoming an integral part of what the the product is!
What’s coming fast? Packaging that talks to you. Pharma packaging that does “electronic event monitoring” for patient adherence. Food packaging that automatically uploads calorie, carb, sodium and other data to a customer’s smartphone. Packaging with a unique code — you can send a text to very the product is not counterfeit. Packaging that links to your phone and builds a relationship with you. Packaging that lights up when you pick it up!
And even packaging with mini-LCD TV’s built in!
I’ve been speaking to packaging companies since 2003 !