Let’s face it – your annual event, conference or leadership meeting is critically important. The last thing you need is a speaker in the opening or closing keynote slot who is going to give you perfunctory attention, deliver a canned talk, take your money, and leave you wondering, ‘what was that all about?’
Not me! I take the approach that I’m going to have to work hard to have the right to take your money!
Consider a recent project I worked on with the Trapeze Group, a software company in the urban transit space. After some back and forth, they decided I was the right guy to open their annual conference in Nashville this June. What helped to convince them was the level of customization I do in terms of the topic — something that has earned me a global reputation with a massive A-list set of clients.
But it wasn’t just that – it was the fact that fact I would go the extra mile for them with ‘event collateral’ – material they could use to drive interest in and attendance at the event. After all, that’s one of the most important up front goals.
We’re not even 2 months away from the event, and here’s what the Trapeze Group has already!
[Read more…] about Fire it Up a Notch: A Case Study on Taking Your Event to the Next Level!
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