A quick clip focused on ‘the velocity of change …. based on one of the best phrases that I think frames the mindset of those who are relentlessly focused on the opportunity for innovation by riding future trends!
Archives for May 2014
Keynote: Flavor & Extract Manufacturers Association – The Acceleration of the Science of Food
New taste sensations used to take 5 years to go from a high-end restaurant to the mainstream – but can now just take a matter of months, driven by the impact of social media influencers. Attention spans are disappearing, and food-is-fashion is the new reality in this era of hyper-change. Old brands are out, and new brands redefine entire industries literally overnight. I covered the trends – and defined for the audience the innovation path forward!
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