New taste sensations used to take 5 years to go from a high-end restaurant to the mainstream – but can now just take a matter of months, driven by the impact of social media influencers. Attention spans are disappearing, and food-is-fashion is the new reality in this era of hyper-change. Old brands are out, and new brands redefine entire industries literally overnight. I covered the trends – and defined for the audience the innovation path forward!
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