# Keynote: Flavor & Extract Manufacturers Association – The Acceleration of the Science of Food
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## Article Content
New taste sensations used to take 5 years to go from a high-end restaurant to the mainstream - but can now just take a matter of months, driven by the impact of social media influencers. Attention spans are disappearing, and food-is-fashion is the new reality in this era of hyper-change. Old brands are out, and new brands redefine entire industries literally overnight. I covered the trends - and defined for the audience the innovation path forward!

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Source: https://jimcarroll.com/2014/05/flavor-extract-manufacturers-association/