In April, I’ll be a dinner speaker for Genesis Systems Group annual Robotic Automation conference.
It’s one of quite a few keynotes I’m doing in the manufacturing sector. I’ll be in Phoenix the week after this one for a corporate meeting for a major manufacturing group; in May, I headline “Manufacturing Innovation 2012” in Orlando, which will feature representation of over 700 manufacturing organizations, as well as representative from most US states Manufacturing Extension Partnerships.
What’s the draw? Why so many bookings in this sector, usually left for dead by so many?
Because my key message is one that folks in the manufacturing industry already know: something big is going on. There are huge opportunities for innovation, a change in the way things are done, opportunities for reinvention, and fascinating new technologies, processes and methodologies that helps manufacturers to do things they haven’t done previously.
There’s also a recognition in the sector that to take advantage of these trends, people really need to challenge their thinking. A sense of ongoing doom can kill innovation; a focus on the challenges of the past rather than the opportunities of the future can blind people to what they should be doing, rather than thinking about what they have been doing.
And that’s what I’ve been doing in my keynotes.
It seems to be striking a chord!