Industries · Media & Entertainment

When the audience moves first.

Content creation, discovery and commercial value are shifting together. The keynote connects AI and audience fragmentation with creativity, trust and business-model choices.

Jim Carroll on stage at Macola
From Jim’s stage archive · Macola

Begin with your audience

A conversation for media & entertainment.

Broadcasting, publishing, entertainment and media leaders.

Content creation, discovery and commercial value are shifting together. The keynote connects AI and audience fragmentation with creativity, trust and business-model choices. The final emphasis depends on who is attending, what they already understand, and the strategic choices your event is intended to support.

The research lens

Connect the forces that change the decisions.

  • AI production and distribution
  • Fragmented attention and discovery
  • Authenticity, rights and trust
  • New commercial models

These themes provide a direction for research, rather than a fixed set of slides. A leadership session can examine assumptions and investment priorities in depth. An industry conference can build a shared view of the changes affecting its members. A customer event can explore the future of the markets your customers serve.

From the industry brief

A possible keynote storyline.

The sample guide develops five connected movements. The emphasis and examples are refined around the actual audience and event objectives.

  1. 01

    From broadcast scarcity to ubiquitous on-demand content

  2. 02

    AI and the new economics of production and distribution

  3. 03

    Audience fragmentation and agent-mediated discovery

  4. 04

    Trust, copyright, authenticity and the value of creativity

  5. 05

    A portfolio of experiments for the next media business model

Cover of the Media & Entertainment keynote brief

Illustrative industry brief · 18 pages

See the proposed thinking.

The complete guide develops the client challenge, relevant forces of change, keynote direction and industry experience. It is an illustrative briefing scenario, not a quotation from an actual client inquiry; the live proposal is shaped around your audience, priorities and objectives.

Read the media & entertainment brief (PDF) ↗All 21 briefs ↗

The published record

Experience you can explore.

Relevant published engagements from JimCarroll.com. Cross-industry examples show adjacent markets and questions; the specific scope of each assignment is described in its original story.

  1. 2019

    HMG Strategy: The CIO Was Becoming the Architect of the Intelligent Enterprise.

    Read ↗
  2. 2019

    Microsoft Canada: Managing Disruption And Transformation.

    Read ↗
  3. 2019

    Microsoft Canada FutureNow: The Whirlwind Is The New Normal

    Read ↗
  4. 2018

    Hitachi Vantara: IT Was Becoming The Business.

    Read ↗
  5. 2018

    CCI Wireless: Rural Broadband as Economic Infrastructure

    Read ↗
  6. 2018

    Gemalto: Digital Trust Was Becoming a Business Strategy.

    Read ↗
  7. 2017

    Nikon: A 100-Year Company Still Had to Reinvent Itself

    Read ↗
  8. 2017

    SOMOS: Identity Was Becoming the New Infrastructure of Communications.

    Read ↗
  9. 2017

    Quintiq: Complexity Was Becoming a Competitive Capability

    Read ↗
  10. 2017

    NASSCOM: Global Technology Leadership Meets the Next Wave of Disruption

    Read ↗
10 more documented media & entertainment engagements
  1. 2017

    CommScope: Connectivity Was Becoming the Infrastructure of Everything.

    Read ↗
  2. 2016

    CDW Executive Summit: Agile Leadership Was Becoming an IT Imperative

    Read ↗
  3. 2014

    The Wall Street Journal: Disruption Was Becoming the Defining Business Reality

    Read ↗
  4. 2012

    14th Annual KIRA Awards: The Need For Speed Is The Need To Innovate

    Read ↗
  5. 2010

    The Walt Disney Company: Innovation Was Being Turned Upside Down

    Read ↗
  6. 2008

    Toshiba: Mobile Technology Was Rewriting Business Models

    Read ↗
  7. 2006

    Society of Cable Telecommunications Engineers: Broadband Was Moving Into a World of Pervasive Connectivity

    Read ↗
  8. 2005

    Motorola: The Market Leader Was Looking at the Budget While the Future Was Arriving

    Read ↗
  9. 2004

    SAP America: The Real-Time Enterprise Was Becoming Possible

    Read ↗
  10. 2004

    BBC: Broadcasting Was Becoming Digital, Converged and More Complex

    Read ↗

Search all 231 published case studies ↗

Make it about your audience

Let’s build a keynote around the future of your industry.

Bring the event objectives, the people attending and the questions you want them discussing afterward.

Discuss your event ↗