Industries · Automotive & Mobility

The car is becoming a platform.

A changing vehicle changes much more than the showroom. Service, financing, warranty, infrastructure and the skills of the workforce all move with it.

Jim Carroll on stage at 2024 CattleCon
From Jim’s stage archive · 2024 CattleCon

Begin with your audience

A conversation for automotive & mobility.

Automotive leaders, dealers, suppliers and mobility organizations.

A changing vehicle changes much more than the showroom. Service, financing, warranty, infrastructure and the skills of the workforce all move with it. The final emphasis depends on who is attending, what they already understand, and the strategic choices your event is intended to support.

The research lens

Connect the forces that change the decisions.

  • Software-defined vehicles
  • Batteries and the energy ecosystem
  • Connected and assisted driving
  • New ownership, service and financing models

These themes provide a direction for research, rather than a fixed set of slides. A leadership session can examine assumptions and investment priorities in depth. An industry conference can build a shared view of the changes affecting its members. A customer event can explore the future of the markets your customers serve.

From the industry brief

A possible keynote storyline.

The sample guide develops five connected movements. The emphasis and examples are refined around the actual audience and event objectives.

  1. 01

    How the automobile evolved from a product into a platform

  2. 02

    EVs, batteries and the energy ecosystem

  3. 03

    Autonomy, assisted driving and connected intelligence

  4. 04

    New dealer, financing and service models

  5. 05

    Skills, partnerships and practical strategic action

Cover of the Automotive & Mobility keynote brief

Illustrative industry brief · 18 pages

See the proposed thinking.

The complete guide develops the client challenge, relevant forces of change, keynote direction and industry experience. It is an illustrative briefing scenario, not a quotation from an actual client inquiry; the live proposal is shaped around your audience, priorities and objectives.

Read the automotive & mobility brief (PDF) ↗All 21 briefs ↗

The published record

Experience you can explore.

Relevant published engagements from JimCarroll.com. Cross-industry examples show adjacent markets and questions; the specific scope of each assignment is described in its original story.

  1. 2026

    iA Financial Group — Automotive — When the vehicle changes, the risk changes.

    Read ↗
  2. 2017

    Mercedes-Benz — A different vehicle. A different industry.

    Read ↗
  3. 2016

    Corcentric: AI Was Coming For Procurement, Payments And Trucking.

    Read ↗
  4. 2026

    Canadian Automotive Dealers Summit 2026: Auto Retail Was Entering the Age of Digital Mobility

    Read ↗
  5. 2024

    Kwik Fit: The Shop Floor Was Changing as Fast as the Car

    Read ↗
  6. 2024

    BNSF Railway: The Supply Chain Was Entering Its AI Era.

    Read ↗
  7. 2020

    American Truck Dealers: The Truck Became A Data Platform On Wheels.

    Read ↗
  8. 2019

    HAVI Global Solutions: Supply Chains Were Moving From Efficiency to Intelligent Resilience.

    Read ↗
  9. 2019

    AutoGlass 2019: The Windshield Became An Intelligent Device.

    Read ↗
  10. 2019

    Kalmar Ottawa: Industrial Mobility Was Becoming Autonomous and Electric

    Read ↗
  11. 2018

    IRU World Congress: Transport Was Being Reinvented. The Future Of Mobility Was Global And Digital.

    Read ↗
  12. 2018

    IRU World Congress: The Road to 2025 Becomes Intelligent + Electric

    Read ↗
5 more documented automotive & mobility engagements
  1. 2018

    Trapeze Group: Urban Transit Was Entering the Autonomous Electric Era

    Read ↗
  2. 2017

    Omnitracs: Connectivity Was Becoming the New Horsepower

    Read ↗
  3. 2016

    Volvo And Mack Trucks: A Truck Is Becoming A Service Platform.

    Read ↗
  4. 2014

    Colorado Department of Transportation: Transportation Infrastructure Was Becoming Intelligent

    Read ↗
  5. 2014

    NATSO: Reinventing the Roadside Business Before Transportation Reinvents It

    Read ↗

Search all 231 published case studies ↗

Make it about your audience

Let’s build a keynote around the future of your industry.

Bring the event objectives, the people attending and the questions you want them discussing afterward.

Discuss your event ↗