Industries · Automotive & Mobility
The car is becoming a platform.
A changing vehicle changes much more than the showroom. Service, financing, warranty, infrastructure and the skills of the workforce all move with it.

Begin with your audience
A conversation for automotive & mobility.
Automotive leaders, dealers, suppliers and mobility organizations.
A changing vehicle changes much more than the showroom. Service, financing, warranty, infrastructure and the skills of the workforce all move with it. The final emphasis depends on who is attending, what they already understand, and the strategic choices your event is intended to support.
The research lens
Connect the forces that change the decisions.
- Software-defined vehicles
- Batteries and the energy ecosystem
- Connected and assisted driving
- New ownership, service and financing models
These themes provide a direction for research, rather than a fixed set of slides. A leadership session can examine assumptions and investment priorities in depth. An industry conference can build a shared view of the changes affecting its members. A customer event can explore the future of the markets your customers serve.
From the industry brief
A possible keynote storyline.
The sample guide develops five connected movements. The emphasis and examples are refined around the actual audience and event objectives.
- 01
How the automobile evolved from a product into a platform
- 02
EVs, batteries and the energy ecosystem
- 03
Autonomy, assisted driving and connected intelligence
- 04
New dealer, financing and service models
- 05
Skills, partnerships and practical strategic action
Illustrative industry brief · 18 pages
See the proposed thinking.
The complete guide develops the client challenge, relevant forces of change, keynote direction and industry experience. It is an illustrative briefing scenario, not a quotation from an actual client inquiry; the live proposal is shaped around your audience, priorities and objectives.
Read the automotive & mobility brief (PDF) ↗All 21 briefs ↗Documented automotive & mobility engagements



- Kwik Fit2024 · Case study ↗
- BNSF Railway2024 · Case study ↗
- American Truck Dealers2020 · Case study ↗
- HAVI Global Solutions2019 · Case study ↗
- AutoGlass 20192019 · Case study ↗
- Kalmar Ottawa2019 · Case study ↗
- IRU World Congress2018 · Case study ↗
- Trapeze Group2018 · Case study ↗
- Mercedes-Benz2017 · Case study ↗
- Omnitracs2017 · Case study ↗
- Corcentric2016 · Case study ↗
- Colorado Department of Transportation2014 · Case study ↗
- NATSO2014 · Case study ↗
The published record
Experience you can explore.
Relevant published engagements from JimCarroll.com. Cross-industry examples show adjacent markets and questions; the specific scope of each assignment is described in its original story.
- 2026
iA Financial Group — Automotive — When the vehicle changes, the risk changes.
Read ↗ - 2017
Mercedes-Benz — A different vehicle. A different industry.
Read ↗ - 2016
Corcentric: AI Was Coming For Procurement, Payments And Trucking.
Read ↗ - 2026
Canadian Automotive Dealers Summit 2026: Auto Retail Was Entering the Age of Digital Mobility
Read ↗ - 2024
Kwik Fit: The Shop Floor Was Changing as Fast as the Car
Read ↗ - 2024
BNSF Railway: The Supply Chain Was Entering Its AI Era.
Read ↗ - 2020
American Truck Dealers: The Truck Became A Data Platform On Wheels.
Read ↗ - 2019
HAVI Global Solutions: Supply Chains Were Moving From Efficiency to Intelligent Resilience.
Read ↗ - 2019
AutoGlass 2019: The Windshield Became An Intelligent Device.
Read ↗ - 2019
Kalmar Ottawa: Industrial Mobility Was Becoming Autonomous and Electric
Read ↗ - 2018
IRU World Congress: Transport Was Being Reinvented. The Future Of Mobility Was Global And Digital.
Read ↗ - 2018
IRU World Congress: The Road to 2025 Becomes Intelligent + Electric
Read ↗
5 more documented automotive & mobility engagements
- 2018
Trapeze Group: Urban Transit Was Entering the Autonomous Electric Era
Read ↗ - 2017
Omnitracs: Connectivity Was Becoming the New Horsepower
Read ↗ - 2016
Volvo And Mack Trucks: A Truck Is Becoming A Service Platform.
Read ↗ - 2014
Colorado Department of Transportation: Transportation Infrastructure Was Becoming Intelligent
Read ↗ - 2014
NATSO: Reinventing the Roadside Business Before Transportation Reinvents It
Read ↗
From the research archive
Earlier thinking and historical forecasts.
- 2018Keynote: Ontario Road Builders Association, Toronto, Canada - Transportation Trends & Intelligent Highway Infrastructure
- 2017Keynote: Drive 17, CUDirect, Las Vegas - The Future of Automotive Lending
- 2017Keynote: American Financial Services Association – New Orleans – The Future of the Automotive Industry
- 2013Trend: The Future of the Automobile and Automotive Retail (No One Uses Their Smart TV Because They're Pretty Dumb!)
- 2017Keynote: Omnitracs Outlook 2017, Phoenix, Arizona – The Acceleration of Self-Driving Electric Trucks & Industry Disruption
- 2016Keynote: Volvo/ Mack Trucks, Greensboro, NC - Prognostic Diagnostics, Self-Driving and the Future of Trucks
- 2015Trend Report: The Future of Trucks - Connected, Proactive and Data Driven
- 2014Trend Report: The Future of Autonomous Vehicle Technology
- 2006The Google Car and massive market disruption
- 2024Keynote Case Study: Kwik Fit — The Shop Floor Was Changing as Fast as the Car
- 2020Keynote Case Study: American Truck Dealers: The Truck Became A Data Platform On Wheels.
- 2019Keynote Case Study: AutoGlass 2019: The Windshield Became An Intelligent Device.
Other industries
- Agriculture & Food
- Commercial Real Estate
- Construction & Infrastructure
- Consumer Products & CPG
- Education & Workforce
- Energy & Utilities
- Financial Services
- Food & Grocery
- Golf & Recreation
- Government & Public Sector
- Healthcare & Life Sciences
- Hospitality & Tourism
- Insurance & Risk
- Manufacturing & Industrial
- Media & Entertainment
- Professional Services
- Retail
- Technology & AI
- Transportation & Logistics
- Leadership & Disruption
Make it about your audience
Let’s build a keynote around the future of your industry.
Bring the event objectives, the people attending and the questions you want them discussing afterward.