# Keynote Case Study: Society of Cable Telecommunications Engineers — Broadband Was Moving Into a World of Pervasive Connectivity
By 

## Article Content
At SCTE's Conference on Emerging Technologies, Jim outlined a 3-to-5-year future of broadband, wireless convergence, digital media and exploding bandwidth demand — while challenging technical leaders to think strategically, not tactically. The Challenge: Cable organizations risked focusing on current network operations while the market around them accelerated. The Keynote: Pervasive Connectivity: What Comes Next in Broadband and Cable. The Message: Engineering excellence has to be matched by strategic agility. Six Trends: Pervasive Connectivity. High-speed home networks and wireless convergence were accelerating. Hyper-Velocity Markets. Technology markets were changing faster than legacy planning cycles. Bandwidth Demands. Digital video and user-generated media were driving network growth. Strategic Engineering. Engineering organizations needed to become strategic innovators. Living-Room Convergence. Wireless, VoIP, broadband and entertainment were colliding. Overcoming Complacency. Legacy operators had to avoid dashboard myopia. THE NETWORK WAS NO LONGER JUST INFRASTRUCTURE — IT WAS BECOMING THE PLATFORM FOR EVERYTHING.

---
Source: https://jimcarroll.com/2006/01/keynote-case-study-society-of-cable-telecommunications-engineers-broadband-was-moving-into-a-world-of-pervasive-connectivity/