Food is fashion. Grocery is data.

New taste sensations once took years to move from high-end restaurants to the mainstream. Jim was documenting the shift to months as social media, chefs, creators and digital communities compressed the trend cycle.

The faster taste moves, the faster the entire food system has to move with it.

Jim has written about a world of programmable food consumption in which smart devices track biological signals and influence what, when and how people eat.

Wearables, metabolic data, microbiome research and AI can gradually turn nutrition from broad demographic advice into a more individualized system.

A restaurant trend can now become a mass-market expectation in months. Menu innovation, social channels, delivery platforms, mobile ordering and creator influence continuously reset what customers expect.

Yum! Brands brought Jim into its global leadership meeting during the 2009 downturn to focus on growth, consumer change, technology and brand innovation rather than fear.

StarKist's shift from the century-old tuna can to a pouch became one of Jim's signature innovation stories - a reminder that assumptions can survive long after better alternatives exist. The story was associated with a reported $200 million sales uplift.

Your biggest competitor may be the package, process or assumption you stopped questioning.

Vertical farming, precision biology, fermentation, alternative proteins and new production methods gradually change where ingredients come from and how food is produced. The archive includes forecasts that some forms of meat and milk production could migrate into highly controlled industrial environments.