# Keynote Case Study: Hitachi Vantara: IT Was Becoming The Business.
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At Hitachi Vantara’s client event in Phoenix, I addressed CIOs, CFOs and other C-suite executives from Fortune 1000 organizations on a message they needed to hear directly. IT infrastructure was moving beyond transaction processing to become the foundation of the entire business. The keynote, “Yottabits and Planck Constants: Disruptive, Accelerating Technology,” made the stakes personal. If someone can use technology to disrupt your business, your strategy must be to disrupt their potential first. Executives needed to understand why infrastructure, data and digital capability were becoming strategic business issues rather than back office concerns. Six trends are shaping that shift. Exploding Data Scale. Business moves into an era of massive data volumes, forcing new infrastructure thinking. Faster Compute. Processing power and technical capability compress the time between idea and execution. Cloud + Platforms. Infrastructure shifts from isolated systems toward flexible, connected digital platforms. Internet Of Things. Connected assets turn physical operations into continuous streams of intelligence. AI + Analytics. Data becomes useful when organizations can predict, decide and act faster. Digital Business Models. Technology stops supporting the business and increasingly becomes the business itself. The future of IT is strategic, data driven, platform based and built for disruption. IT infrastructure is one of the clearest examples of a back office function becoming the whole business model. You can browse more of that work in the case studies collection here.

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Source: https://jimcarroll.com/2018/05/hitachi-vantara-it-was-becoming-the-business/