Industries · Golf & Recreation
Participation is the growth opportunity.
Technology changes equipment, but changing people change the market. A sector-specific keynote explores how clubs, associations and operators earn the next generation of participation.
Begin with your audience
A conversation for golf & recreation.
Golf, sports, fitness, recreation and leisure leaders.
Technology changes equipment, but changing people change the market. A sector-specific keynote explores how clubs, associations and operators earn the next generation of participation. The final emphasis depends on who is attending, what they already understand, and the strategic choices your event is intended to support.
The research lens
Connect the forces that change the decisions.
- New participants and leisure expectations
- Connected sports equipment
- Wellness and performance science
- New participation and entertainment models
These themes provide a direction for research, rather than a fixed set of slides. A leadership session can examine assumptions and investment priorities in depth. An industry conference can build a shared view of the changes affecting its members. A customer event can explore the future of the markets your customers serve.
From the industry brief
A possible keynote storyline.
The sample guide develops five connected movements. The emphasis and examples are refined around the actual audience and event objectives.
- 01
The rapidly changing recreational consumer
- 02
Technology and hyperconnected sports equipment
- 03
Wellness, bio-connectivity and personal performance
- 04
New golf-entertainment, fitness and participation models
- 05
The innovation playbook for associations, clubs and operators
Illustrative industry brief · 18 pages
See the proposed thinking.
The complete guide develops the client challenge, relevant forces of change, keynote direction and industry experience. It is an illustrative briefing scenario, not a quotation from an actual client inquiry; the live proposal is shaped around your audience, priorities and objectives.
Read the golf & recreation brief (PDF) ↗All 21 briefs ↗Documented golf & recreation engagements
The published record
Experience you can explore.
Relevant published engagements from JimCarroll.com. Cross-industry examples show adjacent markets and questions; the specific scope of each assignment is described in its original story.
From the research archive
Earlier thinking and historical forecasts.
- 2015What Will Golf Do With the Arrival of The Drones?
- 2013How will golf deal with the arrival of drones?
- 2011Why golf is THE most important word you need to know for 2011!
- 2016Keynote: PGA Merchandise Show, Orlando - Growing Golf & Sports Through Technology and Leading Edge Innovations
- 2011Live text message polling - on stage for the PGA!
- 2012The Revolution That is Mobile Health & Fitness
- 2012Trend Report: The Future of Health, Fitness and Wellness!
- 2016It was this far...
- 2014My son Tom and Vice President Joe Biden!
- 2013Hell, yes, I'm motivational!
- 2012When science speeds up!
- 2012Report from a keynote: "Dare to be groundbreaking!"
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Make it about your audience
Let’s build a keynote around the future of your industry.
Bring the event objectives, the people attending and the questions you want them discussing afterward.