It’s not often you get invited in to open one of the most prestigious events in the world of golf, let along the world of sports. But there I found myself in January, opening this event. I was on stage after Lee Trevino and David Leadbetter, and then Bubba Watson was on stage after me! I spoke about the new opportunities that fast moving technology trends were bringing to the world’s largest working sport. It was a repeat engagement for the PGA – they previously had me in a few years to open their AGM.