Keynote: PGA Merchandise Show, Orlando – Growing Golf & Sports Through Technology and Leading Edge Innovations

It’s not often you get invited in to open one of the most prestigious events in the world of golf, let along the world of sports. But there I found myself in January, opening this event.

I was on stage after Lee Trevino and David Leadbetter, and then Bubba Watson was on stage after me! I spoke about the new opportunities that fast moving technology trends were bringing to the world’s largest working sport.

It was a repeat engagement for the PGA – they previously had me in a few years to open their AGM.