# Keynote: PGA Merchandise Show, Orlando – Growing Golf & Sports Through Technology and Leading Edge Innovations
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It’s not often you get invited in to open one of the most prestigious events in the world of golf, let along the world of sports. But there I found myself in January, opening this event. I was on stage after Lee Trevino and David Leadbetter, and then Bubba Watson was on stage after me! I spoke about the new opportunities that fast moving technology trends were bringing to the world’s largest working sport. It was a repeat engagement for the PGA – they previously had me in a few years to open their AGM.

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Source: https://jimcarroll.com/2016/01/pga-merchandise-show-orlando/