# Keynote Case Study: AutoGlass 2019: The Windshield Became An Intelligent Device.
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Jim Carroll's keynote challenged the repair industry at Autoglass 2019 in Indianapolis with a rapidly changing automotive reality: fewer traditional ownership assumptions, electric and autonomous vehicles, and windshields filled with cameras, radar, LIDAR and sensors. The keynote, "The Windshield Became An Intelligent Device," laid out the challenge and the path forward. A product once treated mainly as glass was becoming part of the vehicle's sensing, safety, connectivity and calibration architecture — a shift the traditional repair business wasn't built around. Six trends are shaping that shift. Smart Windshields. Cameras, radar, LIDAR and embedded sensors were turning the windshield into an active technology platform. Electrification. The shift to electric vehicles was changing vehicle architecture, materials, service requirements and customer expectations. Autonomous Systems. Driver-assistance and self-driving technologies depended on precisely positioned and functioning sensor systems. Calibration Economics. Replacement increasingly included software, alignment and sensor calibration — not simply glass installation. Changing Ownership. Ride sharing and new mobility models were challenging long-standing assumptions about who owns and services vehicles. Aftermarket Reinvention. Repair businesses needed to become technology partners as vehicles grew more intelligent and connected. The future of auto glass, Jim told the Indianapolis audience, is not just glass. It is sensors, software, calibration, connectivity and safety. The auto glass industry has quietly become one of the clearest examples of a commodity business turning into a technology business. Jim's message to Autoglass 2019: the shops that treat calibration as their new core competency, not an afterthought, are the ones that will own the next decade. Explore more keynote case studies.

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Source: https://jimcarroll.com/2019/10/keynote-case-study-autoglass-2019-the-windshield-became-an-intelligent-device-2/