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I just wrote this one up for the brochure copy for an upcoming 2018 event.

The issue of Amazon isn’t just about retail — it is about any industry with a middleman. Insurance, wealth management, finance, medical or dental care, home services and renovations. You name it. And the big question is – what are you going to do about it?

Disrupting Amazon : Accelerating Strategies for Success in the Era of Industry Transformation

Amazon is the elephant in every industry room. They will challenge and disrupt your business model, and shake your belief in the future to the core.

Why not change that before it changes you? Don’t wait for Amazon to disrupt you – disrupt yourself and disrupt Amazon first! As we witness the Amazonification of industries, deep insight into this massive-but-cheetah-like-elephant is critical, a fast strategy is required.

Futurist Jim Carroll has a key message: Don’t compete — transform! When Amazonian scale disruption occurs, you can’t hope to complete on price, the sophistication of the online interaction, or the other areas in which Amazon (and similar disruptors) clearly excel. You need a different proposition, different ideas and a different strategy. In many cases, this will come about through an implicit decision to compete based on the unique value you can bring to the relationship – service, support, personal interaction and other factors. In doing so, you specifically choose to not compete based on a race to the bottom and price.

Futurist Jim Carroll has headlined ‘Amazonificaiton strategies’ at a wide variety of corporate leadership meetings and association events in the medical, dental and veterinary industries; in the global optometric industry; in the agricultural dealer market, in the home renovation sector, and many more. He has provided deep insight on the transformative strategies and mindset that needs to be pursued.

The acceleration of disintermediation via Amazon is a cruel reality of our modern day world. Think about the business model of a a group of agricultural dealers who sell products to farmers. The simplistic view is that they buy products from the manufacturer, and then sell them to the farmer, with an obvious markup in price. Amazon could do this (and will) with a more sophisticated online system, and avoid the cost of the markup, thereby offering a lower cost alternative. How to compete? Become an invaluable partner to the farmer in terms of advice, expertise and personal support for new initiatives, products and ideas.

In the era of Amazon, you can’t hope to compete on price — because you will watch your business disappear! Futurist and innovation expert Jim Carroll outlines the key trends, strategies and opportunities to be pursued in the ear of Amazonian acceleration!


We will see more change in every industry in the next 10 years than we have seen in the last 100 as transformation and disruption sweeps the world.

Every company is faced with the rapid emergence of new competitors, significant new business models, more challenging consumers, the acceleration of science a race to the pricing bottom, and a transition to the speed of innovation that will define their future. How do you get ahead? By turning on your innovation engine, firing your creativity thrusters, and strapping in for a rocket ride into your faster future.

In this keynote, futurist and innovation expert Jim Carroll shares the insight that he has gained by spending the last 25 years with a relentless focus on what turns organizations into high-velocity innovation heroes. None other than NASA has invited Jim in – twice – to share his insight on innovation strategies.

Innovative organization accelerate their creativity by turning their innovation engines upside down, focusing on customer oriented innovation and other unique models. They excel at sourcing ideas from the outside, turning that unique insight into fuel for their internal innovation factories. They challenge themselves on speed by getting into an iterative process of constantly rethinking, adjusting and redoing in order to discover the next best thing. They challenge themselves on business cycles, time to market and more.

In accelerated organizations, partnership is a key focus, collaboration is critical, agility is oxygen and imagination is relentlesss.

Launch yourself into the faster future with this unique, high energy keynote for global futurist, trends & innovation expert Jim Carroll!


A question came in from a potential client last night, and after writing a long answer, I thought it was probably a good idea to blog it and place the answer on my site!

The question was for a potential European event, and really had to do with whether I could work with an a European / international audience, be respectful in my timing, work with the translation team, work with simultaneous transition, and provide enough regional or localized content.

The answer is yes, yes, yes and yes….!

On stage in Sao Paolo for the Worldskills global conference. My audience featured individuals from 85 countries.

My mother tongue is English, and sadly, while I don’t speak any other languages (despite some 10 years of French lessons in elementary and high school!), I regularly speak on an international basis. This involves working with translators. focusing on international content, and working to keep my pace slow enough for the audience to be respectful of their needs.

Here’s the critical background on the international work that I do:

  • global audiences. I do a LOT of international work; I’ve presented in Sao Paolo, Budapest, Munich, Athens, Stuttgart, Prague, London, Paris, Brussels, Ghent, Stockholm, Zurich, Tokyo, Mexico …. and in all of these situations, have ensured that I have slowed my pace to be respectful of the audience.
  • simultaneous translation. Many of these events have featured onsite translation through headsets; the fact is, I regularly do sessions that feature simultaneous translation, and know the criticality of sharing the deck in advance with the translation team
  • advance translation planning. In some cases, I have done a Skype or Google Hangout walkthrough with the translation team of my slide deck, so that they are comfortable with the content and direction
  • a long track record with stage translation. I’m based in Canada and have been on stage for 25 years. Given that, my earlier years featured several hundred (!) events that have involved simultaneous translation (English/French) with headsets/translations. It’s just a thing in Canada!
  • sequential translation experience! My Budapest event actually featured sequential translation into Hungarian as opposed to simultaneous translation. Tthat was kind of fun, since my translator was actually on stage with me, followed me around, and even mimicked my stage actions!

There are many relevant examples of the international work I have done.

  • I just keynoted Nikon’s 100th anniversary dinner in Tokyo, with an audience from 37 countries. I provided my slide deck in advance to the translation team; I was simultaneously translated into Chinese and Japanese.
  • in January, I keynoted the first leadership meeting for Ulker; the parent company is Turkish, and the meeting represented the entities of the corporate group with the leadership team for Godiva Chocolates (Belgium), Ulker Biscuits (Turkey) and McVitie’s Biscuits (UK),  but with individuals from each of those 3 groups from around the world; a secondary booking had me with Godiva’s global supply chain team from 25 countries. Both massively global audiences.
  • Accenture had me speak at their annual energy conference in San Francisco; we had utility executives from China, Japan, Russia, Philippines, India, and 26 other countries. In that case, I was simultaneously translated into Russian, Chinese, Spanish and Japanese!
  • my keynote for the Worldskills conference in Sao Paolo featured simultaneous translation into Portuguese and Spanish.

In addition to speaking internationally, I often do Fortune 500 events that feature a leadership team from around the world. Some recent examples are global leadership meetings for Dow Chemical in Wilmington (2 events) with individuals from 57 countries; Disney (27 countries); and dozens, dozens more. So can I work with an international/European audience? Definitely yes. (Plus, when I mentioned for the Ulker group that I was Canadian, I got cheers. I think that the Canadian brand image is kind of fun right now!)

The other question that often comes up has to do with regional content, as in European specific examples/storylines. Can I customize my content so that it doesn’t include just American examples. (Well, did I mention I’m Canadian?)

It’s not the cover of the Rolling Stone, but I was once featured on the cover of CEO Magazine Hungary. The only speech where I had armed guards in the room with Uzis! But that’s another story for another time!

The answer is yes – I can easily and often do that do that. Many of the client bookings above have involved a necessity where my examples include global, not North American centric examples.I am regularly booked and work with content that is specific to the folks in the room. And so my Godiva Chocolate supply chain event included retail trends from Asia, India, the Middle East. My Dow Chemical talk took a look at global trends with examples for many of the different groups in the room.

The fact is, I do *extensive* research as a part of my talk, and regionalization is part of what I bring to the table if we need to do that with the content.

I work hard to alleviate the concerns of any clients who book me, and this includes translation and internationalization.

So – pick up the phone and call me. Let’s chat!

Disruption is real, it’s big, and it’s happening faster than you think. My job as a futurist has me doing an increasing number of CEO level events for Fortune 500 companies around the world, participating in leadership meetings which are focused on the massive transformations and disruption occurring in every single industry. Clients such as NASA, Disney, Godiva, Nikon, Mercedes Benz, Johnson & Johnson, and many more.

There is so much coming together all at once, and it accelerates everything. You might not understand the multiple trends that are coming together, so let me take you there.

Here’s what you need to think about today, as the pace of change picks up:

1. Multiple trends merge. There’s a lot going on! Individually, any trend is disruptive. Combine them together, and it’s transformative. 3D printing, exponentiating bandwidth, hyper-connectivity, the Internet of Things, artificial intelligence, robotics, neural networks, deep analytics, autonomous vehicles, Bitcoin and blockchain, self-learning systems. All of these trends and more are merging together,  leading to a massively new, connected, intelligent machine that will transform, change, challenge and disrupt every industry.

2 Every company becomes a software company. From healthcare to insurance, home appliances to automotive, manufacturing to packaging, retail to sports & fitness, energy to agriculture: every industry is seeing massive change as it becomes enabled, challenged and transformed by technology and connectivity. From precision agriculture to self-driving cars, smart clothing to connected microwaves, remote medical monitoring devices to active packaging  — every company in every industry is becoming a computer company, with software and technology at its heart and soul.

3. Moore’s law innovation speed defines every industry. It’s the rule that defines that the processing power of a computer chip constantly increases while the cost collapses at an exponential rate — and that speed of change is coming to drive the speed of innovation in every single industry as we all become tech companies. Companies are having to innovate and transform at a pace never seen before.

Read more

Watch this short, 1 minute video on the 3 types of events that I provide for my clients — keynotes, leadership meetings and client events! Its part of a series that I recently filmed in San Francisco.


Learn more on this page, and feel free to contact me for more information on how I can help you with your next event or strategic meeting!

Oh, wow, is it autumn already? The air already seems like it!

With that, I return to a full schedule with a full number of fascinating events that will take me to Tokyo, Los Angeles, Phoenix, Las Vegas, New York, Richmond, Virginia, Lincoln (Nebraska), Oklahoma City Vancouver, Philadelphia, Chicago and more!

One event is in the National Cowboy Museum, and another in a historical Japanese garden. In no particular order, here’s a little bit of what’s to come in the months to come!

To start, Vancouver for the 2017 Edge Summit : a keynote for 450 CEOs on the impact of disruption.

Washington, for a talk on the future of accounting, financial advisory and consulting!

Chicago, for a talk on what comes next with the 1-800 industry, and the future impact of increasingly empowered consumers:

Philadelphia, for the impact of fast paced change on managing complex environments for a leading company in this software space:

Las Vegas, for the future of retail!

And again in Las Vegas – the future of economic development!

Richmond, Virginia for the future of manufacturing:

Oklahoma City, for the future of the economy. This one is really cool – it’s in the national cowboy museum!

And the highlight? Tokyo, to headline Nikon’s 100 anniversary!

That’s but a sample – I’m still getting inquiries and bookings!

At this point in my career, 70% of my keynotes are for leadership meetings, many involving Fortune 1000 organizations. I’m often brought in my a CEO or other senior executive to inspire top leadership to think about the trends that will impact them, and that will provide both opportunity and challenge going forward.

In these events, I often have the chance to listen to the message of the CEO to his or her team. It’s often a chance to understand what organizations are worried about today.

Recently, I spent time with a global Fortune 500. And the senior executive on stage ahead of me made this comment:

We need to become an organization that our customers like to do business with.

That’s a big challenge for legacy organizations, many of whom are my clients: global banks, insurance companies, retailers, organizations with warranty claims systems….

After all, the customer today is used to a world that involves a simple screen like this:

or this….

But when they visit your Web site, they get this!

Today’s customer has a higher bar of expectations: they expect the same level of service from you that they get at They want:

  • extreme personalization!
  • extreme simplification!
  • a complete interaction history in an instant
  • pro-active notification when changes in their relationship with you occurs
  • instant online support with ticket references for followup
  • and all of this needs to be supported on mobile – NOW!

Innovating with customer service is one of the most important things you can do, and yet one of the most challenging. It involves complex legacy systems, integration with back end databases that run on COBOL! and very difficult development issues.

That’s not to say it can’t be done — and indeed, in this world of increasing expectations, it must be done!

So … I regularly get approached to speak at a lot of corporate leadership meetings …. and have done so for organizations like Johnson & Johnson, The GAP, Dupont, BASF, Siemens, Lockheed Martin. I frame for them the issue that the future is arriving faster than they think, and offer concise guidance on key trends that they need to align themselves to…..

To help emphasize the issue of the era of acceleration I’ve been using the story of the Jetson’s over the last 5 years while on stage. Remember it? It’s that cartoon show from 1962, purporting to show what the world will look like in 2062. Remember George Jetson? Remember the fact that there were autonomous vehicles, robot assistants, drones, and Skype and FaceTime seemed to be everywhere?

Now consider this! About a month ago, I was approached by Arconic to headline a leadership meeting for them in Phoenix; this is a newly spun-off entity from Alcoa that is focused on advanced technologies. I’ll be the opening kickoff – outlining and reaffirming the trends that will provide massive opportunity in the future.

Great minds think alike! They think the world of the Jetson’s is going to arrive here soon too — and are planning to play a major role in helping to make it happen. So much so, that they engaged Hollywood filmmaker Justin Lin of Star Trek Beyond fame, to do  a live-action re-imagination of the world of “The Jetsons!


Give it a watch!

Check their tagline: “Arconic: A Company Where the Future Takes Shape.” And my talk for them? I’m thinking this: “A keynote with the motivation that can help to make it happen!”

Do you need to accelerate your team into the future? Do it now, and read my keynote topic, The Jetson’s Have Arrived Fifty Years Early: What Are You Going to Do About It?

This is all just too much fun — just yesterday, while in Washington, I had some time to kill before a meeting, so I visited the Smithsonian Institution. What did I find, but a Jetsons lunchbox!


I so want this item….

Learn more about the making of the video

Here I am on stage in front of 2,000 in Chicago on the Jetsons!

I spend a lot of time in conversation with CEO’s, leading researchers, scientists and others as I prepare for my keynotes and leadership meetings. I undertake a lot of detailed research, often reading sets of hundreds of articles on a very specific subject as I prepare for a talk. My mind is a sponge, absorbing and ingestion insight and information at a furious pace.

But I’ve also learned that you can often learn from the most unexpected sources. Such as a grade 5 teacher, that by virtue of serendipity, becomes a member of your home golf course, and ends up becoming a regular buddy on the links.


“Instead of individual subjects, students will study events and phenomena in an interdisciplinary format. For example, the Second World War will be examined from the perspective of history, geography, and math”

I don’t know how many times he has started a conversation with the phrase, “Let me tell you about Finland...” but that caught my attention today as the article above floated into my Facebook feed this morning.

It’s one of the trends that has been telling me about by virtue of his experience in the classroom. You can learn a lot about an industry — say, the future of education, where I do a lot of keynotes — but listening to folks in the trenches. Such as a grade 5 teacher. Here are some of his observations:

  • kids learn differently today than they did even just 5 years ago, and it will be even more different just 5 years from now. He caught my attention with that observation – what is happening in the classroom in terms of the ingestion of knowledge is happening faster than we think. It’s all based on interactivity, video, and tablets. Todays’s 10 year old has grown up in the technology tsunami, and simply acquires knowledge differently. Tomorrow’s grade 5 will be fundamentally different from the grade 5 kid of today. Change is relentless.
  • the ingestion of knowledge is all about video. Youtube and other sources are more relevant today than any sort of textbook. This echoes my own experience with my sons, now 21 and 23. I spoke about this during a keynote for the Institute for Credentialing Excellence in Phoenix a few years ago. Check the video in my post The Future of Education: Rethinking Opportunity in the Era of Knowledge Velocity. The son referred to in that video has a golf handicap of 1. He’s scratch. He changed his golf grip, not by working with a golf pro, but by watching YouTube videos.
  • it’s about short, sharp shocks of knowledge. The education system today talks about curriculum and pedagogy and phrases and methodology that were cool in the 1960’s. The methodology is barely relevant today, at all. Everyone knows that. No one really knows how to fix it, so those in the classroom figure out how to fix it on their own. Disruption is occurring, one grade 5 teacher at a time.
  • structure is irrelevant to them. Their minds are so busy, flitting from one concept to another, and the education system in North America hasn’t changed to deal with that reality. Finland has. Change needs to come, and it needs to come fast!
  • they are more world aware than we think. We might often think that the mind of a 10 year old isn’t very connected. This generation is global, aware, in a way that no other generation in the history of mankind has ever been. He indicated that one of his most painful days as a teacher was yesterday as some of the kids asked and talked about the rise of Donald Trump — with all of his moral failings on public display. How do you deal with that? We’re in uncharted territory here…
  • even their parents are different and expect so much more. The parents of todays 10 year old is the world’s first post MSDOS generation. When they began using computers, Mac’s and Windows were already the interface of choice. The Internet was a part of their lives for as long as they’ve had busy, inquiring minds. They are technology-immersed too, and carry none of the technology hangups of their baby-boomer predecessors too. They too expect change, technology, and interactivity to drive the education system. They are not getting it at an official level.

But wait, there’s more! Lots to learn! Lots more golf yet to come!

We all know that the education system is massively stuck in an innovation rut, unable to deal with the reality of change that swirls around it. And so many questions are raised by the reality on the ground. Such as: what the heck is the world of human resources going to do as today’s 10 year old becomes a part of the workforce in just 10 years?

What can you learn from this? Certainly this: seek to learn from unconventional sources. Just as today’s grade 5 student learns in different ways that are not part of the education system.

I certainly intend to, and as golfing season draws to a close, think I need to commit to going into his classroom and doing another presentation for his class, as I did last year. Not to present my views — but really, to try to listen to theirs!

Here’s a video I filmed with his kids in his class last year. Invigorating stuff! Here’s a promo clip I filmed for my opening keynote for EdNet 2016 in Dallas a few months ago. When we think about the future of education, we need to think about the careers that the kids of today will be working in. Many of those careers don’t exist. Here’s what the kids think about that!

The kids understand the future! Does the education industry?

I’ve had seven weeks on the road, with some great events.

At one event, a recent client told me one of the key reasons they selected me over other experts that focus on future trends and innovation was simple. And they put it at the top of their list of “pros” in their evaluation of various speaker alternatives.

Because you answered the phone.


It’s true. I answer the phone! Give it a try – call me at 214.473.4850, 905.855.2950 or 347.3.Future. If I’m not there, I’ll call you back, and we can talk about how I can help you with your upcoming event, conference or leadership event.

They explained further: “We didn’t have to go through layers and layers of agents and bureaus in order to get to you, to see if you might be the right guy for our leadership meeting.”

And it’s true. I answer the phone, if I’m here! I don’t have handlers in the way, unless you reach my wife and business partner Christa, if she is in the office. (We’ve been working in the home office for 25 years together. Still!) I don’t hide from my clients, potential or existing!

I have a small operation — it’s Christa and I. It’s been that way for 25 years. From this small home office, I’ve provided my insight and services to a global audience of clients that includes Disney, NASA, Johnson & Johnson, Chrysler, BASF and hundreds more. Audiences of more than 2,000,000 people at keynotes, corporate leadership meetings and customer events. Most of them driven through personal contact, in which people have come to take the time to understand how I work, and the fact that I deliver insight that is unique, customized and relevant.

And to do that, I answer the phone.

Yes, I do have agents and bureaus too. Some of the most prestigious in the business, some 40 of them in all around the world in Washington, Singapore, Sydney, Stockholm, London, Toronto. All these organizations book me at the same time that they are booking Presidents, Prime Ministers, Olympians and Hollywood royalty. But even when they book me, I encourage them to get the end client in touch with me. On the phone.

Look, I actually encourage potential clients to call me. I’m known for the customized work and research that I do. With this particular client that made the comment above, I had about 6 conference calls over the last six months, leading up to the event, which helped me understand their issues and concerns, and which helped me to build a keynote the really fit their needs.

Try it! Call me. If I’m in the office, I’ll pick up the phone. And if not, I’ll get back to you as soon as I can!


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