# Keynote Case Study: BENEFIQ: Food Became Programmable.
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Jim Carroll's keynote explored a convergence across healthcare, genomics, mobile technology, food, consumer products, wellness and insurance at BENEFIQ 2018 in Quebec — a future in which nutrition becomes increasingly personalized to the individual. The keynote, "Food Became Programmable," laid out the challenge and the path forward. Functional food was moving beyond broad health claims as genetic insight, monitoring technology and data began to shape individual choices. Six trends are shaping that shift. Genomics. Genetic insight was creating a new information layer for understanding individual nutrition and health response. Wearable Monitoring. Connected devices were making continuous personal health and wellness data more accessible. Functional Foods. Food increasingly carried an explicit health, performance or wellness purpose beyond basic nutrition. Personalization. Mass-market nutrition was beginning to shift toward recommendations designed for an individual rather than an average. Wellness Ecosystem. Food, healthcare, technology, insurance and consumer products increasingly overlapped around prevention and wellness. Real-Time Adjustment. Data was creating the possibility of continually refining nutrition choices as individual conditions changed. When biology, data and food converge, Jim told the BENEFIQ audience, nutrition moves from mass market to personal programming. Jim's talks rarely stay inside one industry's lines, and BENEFIQ was a clear example why: the future of nutrition, it turned out, had as much to do with wearables and genomics as it did with what's on the plate. Explore more keynote case studies.

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Source: https://jimcarroll.com/2018/11/keynote-case-study-benefiq-food-became-programmable-2/