What do you do when you have a room full of Pepsi and Coors distributors, and are asked to challenge them on the future? You put into perspective the changes occurring in the world of retail, consumer behaviour, product development, and more.
Such as, the collapse of attention spans! This sector is also being “Amazon’d” as an increasing number of consumers take to shopping online – Amazon has over 100 million Amazon Prime member. And so while we live in an era in which know-nothing politicians rail against the future, savvy organizations are working hard to align themselves to the trends. Read more in my specific Amazon keynote topic, and take a look at the customized pre-event video (“The Future of Retail? It’s Fast“) I filmed for Admiral Beverage.