# Keynote: NAMA Coffee, Tea & Water Association Conference – Future of food and consumer behaviour, Dallas, Texas
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## Article Content
The National Automatic Merchandising Association CEO saw me at an event, and told me she immediately determined that I should come in and headline one of their events — in this case, their annual Coffee, Tea & Water conference. Fast changing consumer behaviour, the rapid evolution of taste trends and brands, the impact of social media, intelligent packaging, the Internet of Things and more! Fun fact - my DNA has me engineered for coffee! It's true! And so I'll often tell the story on stage that the organization didn't just select me because of my content and global reputation, but because I'm wired for coffee!

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Source: https://jimcarroll.com/2017/11/future-of-food-and-consumer-behaviour-dallas-texas/