Here’s a clip from a recent event — actually, my keynote for the national meeting of the PGA — that I think speaks for itself.
I know there’s a big debate going out there, but from my perspective, the problem is real – the scope of the obesity challenge is surreal, mind-boggling and massive in scope.
From my perspective, there’s a lot of opportunity for transformative thinking.
Innovation is always about thinking boldly — thinking about big solutions to big problems.
This problem is certainly a big one, and needs a lot of bold thinking.









It’s a good summary of the issues that my keynote would have to address, and the potential innovation solutions that emerged. This particular organization was in the retail space; through conversations with several member of global management, we built a list of the key issues that I would focus in on my talk: these being the key issues that the leadership believed that the rest of the team need to be thinking hard about.


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