Here's a clip from a recent event -- actually, my keynote for the national meeting of the PGA -- that I think speaks for itself.

I know there's a big debate going out there, but from my perspective, the problem is real - the scope of the obesity challenge is surreal, mind-boggling and massive in scope.

From my perspective, there's a lot of opportunity for transformative thinking.

Innovation is always about thinking boldly -- thinking about big solutions to big problems.

This problem is certainly a big one, and needs a lot of bold thinking.