Product lifecycles have collapsed – some products are almost obsolete even before they get to market. Consumer loyalty and attention spans have collapsed as a world of hyper-attention divert their attention at speed. Loyalty is disappearing as new brands, new competitors and disruptive product innovation redefine entire markets. Rapid prototyping, rapid design, and faster manufacturing cycles are allowing for faster time to market. The new world of product innovation demands continuous customer-focused innovation, the crowdsourcing of ideas, and new concepts on brand and market resilience.
Wherever you turn, the world of consumer product innovation, branding, marketing, and advertising is now one defined by speed – and as Jim Carroll has shared with his many global clients in the sector – ‘the future belongs to those who are fast.’
In this keynote, Futurist Jim Carroll provides attendees with an up-to-the-moment overview of the key trends redefining the sector, disrupting ideas, and allowing for faster innovation, based upon the extensive, customized research for which he is globally known.
With his focus on turning any threat into an opportunity, he will outline a clear path forward for bold, transformative thinking, and innovation strategies that are based on careful research of dozens of successful consumer product companies who have innovated successfully in this new, fast-paced world.