Back in November, I did a talk for a group of companies that are major suppliers of product to MacDonald’s. The keynote revolved around trends involving faster consumer behaviour, collapsing attention spans, the evolution of intelligent packaging and a lot more.
My talk hit a home run and got an incredible reaction – and I’m aware of one fellow who found it so inspiring that he went out and bought his team a bunch of my book! He’s bringing them together for a meeting today, and asked if there was some video that he might share with his team…..
Certainly! And so I’ve put tougher this video playlist that might provide some insight and spur some creative thinking.
First, it’s important to understand just how quickly our world is changing. Although he is in the packaging industry, primarily supplying fast casual restaurants, it’s a good idea to comprehend the issue of speed. With that in mind, here’s a cool intro video that was used a few years back to introduce me to an audience – that outlines just how quickly retail itself is changing!
You can take this type of dramatic change into any industry model today – use it as a guide for speed!
That’s a lot of change – and so it should be put into a broader perspective with my theme that ‘the future belongs to those who are fast!” Here’s a playlist on thinking big, disruption, the era of acceleration and more!
Attention spans? Retail? Lots of change! Here’s a mix of keynote clips, a trends video and a few pre-keynote reports!
So what do you do to deal with all this change? Innovate – with a few clips from my keynotes for Burger King, Yum! Brands and a few others!