# Retail Transformation: A Massive Number of Disruptive Trends In Such a Short Time Span!
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## Article Content
I spoke at the annual conference for key customers of Revionics, a company involved in the retail pricing strategy industry. During the intro, I spent a few moments to put into perspective all of the trends that retail has had to deal with in order to keep up with their disruptive reality. It's a pretty exhaustive list! Here are the two slides that this particular section of the talk was based upon: That morning, my morning inspirational quote highlighted the reality of retail today: "Retailers are no longer just in a battle with other retailers: they are now in a war of continuous technological disruption!" Moments before I hit the stage, I filmed this pre-event report which summarized some of the issues I would be covering on stage. It's a good summary of retail disruption!

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Source: https://jimcarroll.com/2019/12/retail-transformation-a-massive-number-of-disruptive-trends-in-such-a-short-time-span/