# Walt Disney Corporation, Hollywood, CA – Innovation in the World of Upside Down Trends
By 

## Article Content
Considered as one of the most innovative organizations in the world, Disney invited Jim to address a senior leadership meeting, specifically for his insight on consumer trends, and the new innovation methodologies underway in the world of entertainment, retail and consumer goods. Management of this master storyteller made this comment after Jim’s talk: “ Jim’s storytelling approach really helps to get his points across!”

---
Source: https://jimcarroll.com/2010/03/walt-disney-corporation-innovation-in-the-world-of-upside-down-retail/