The Collapse of Attention Spans, and the Future of Packaging

Last week, I was the closing keynote speaker for an event for a group of companies that supply packaging materials and solutions to McDonald’s in North America.

I’ll have a lengthy blog post about the massive number of trends that I covered in my talk – but I was inspired to put together this highlight clip about the link between collapsing attention spans and ‘active, intelligent packaging. This is from a keynote a few years ago that I did for Godiva Chocolates / Pladis in London, England.