# The Collapse of Attention Spans, and the Future of Packaging
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## Article Content
Last week, I was the closing keynote speaker for an event for a group of companies that supply packaging materials and solutions to McDonald's in North America. I'll have a lengthy blog post about the massive number of trends that I covered in my talk - but I was inspired to put together this highlight clip about the link between collapsing attention spans and 'active, intelligent packaging. This is from a keynote a few years ago that I did for Godiva Chocolates / Pladis in London, England.

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Source: https://jimcarroll.com/2019/11/the-collapse-of-attention-spans-and-the-future-of-packaging/