There’s quite a bit of traffic on my clip about the importance of innovation with social networking.
The experience learned here links back to a point I often talk about in my keynotes about the reality of innovation:
- Innovators fail fast.
- Innovators who fail fast learn faster.
- Innovators who learn faster from faster failure master faster markets.
- Innovators master faster markets because they master fast failure
I was on a planning call with the CEO of a large global company that is having me in for a leadership meeting in the fall. We discussed the reality of his industry — very rapid change in terms of branding, infrastructure, competition, business model evolution, customer loyalty and expectations.
You name it — they’re in a whirlwind of change.
And it’s their ability to learn from their faster failures that will help them to master this hurricane of change.
Fail fast!




While the shape of the future economy continues to unfold, there are several strong trends at work which are playing a key role in the overall innovation component of the recovery:
As we end the first six months of 2009, one thing is clear: people are realizing that innovation is more than a buzzword. It’s a critical component of an organization’s success: it’s the lifeblood that makes the organization tick and survive a world of high-velocity change.
I spent some time with the CEO and senior management team of a large global energy company.


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