The meeting and events industry as we know it is likely dead. It will be for quite some time.
And the steps that have been taken to move it online are FAILING. FAST. Your headshot Webinars are not working.
Why? What’s happening?
Many speakers are obviously trying to reinvent themselves with ‘virtual Webinars.’ Suddenly, every speaker is a virtual speaker; every event Is by necessity, online.
And they’re all the same. A talking head, on a talking Zoom room shot. Too many are ‘Zooming it in,’ i.e. phoning it in.
And it is all FAILING in DISMAL fashion.
People are Zoomed out. If you keep giving them this crap, they won’t come back.
Here’s why: What is being delivered so far is a hot dog with a bun. Two months in, people don’t want any more hot dogs. They’re totally and completely Zoomed out.
To keep their attention, you need presentations that grab the attention of the new online participants. Better production values, intense productions, fast moving visuals delivered with powerful content – and LOTS of interaction. Their diverted attention is but a mouse click away.
There is a HUGE opportunity to reinvent this hot dog – and I’ve done it.
People have been getting a hot dog, but they want relish, mustard, sauerkraut, hot peppers, spicy stuff, delivered in a funky food truck. Heck, they want sausages, veggie dogs, new food ideas!
I’ve done it.
Lots of speakers and bureaus are going to disappear. I plan to be at the top of the surviving group, front of the pack. My basement has become my creative engine of inspiration. And it’s working. I’m getting calls.
With that in mind, I hacked together a short clip from my broadcast to Australia this week. A gourmet hot dog. With lots of fixings!
I could write more, but I would just suggest that you join me in a Zoom call this week. 5 minutes. Let me give you a tour. Let me give you this new future, live and in real time.
What have you got to lose, other than realizing that the hot dogs via a talking Zoom call aren’t working.
Watch this. Then contact me. Let me give you a show!