“Of course, the whole point of your new initiative is lost if you keep it a secret! Why don’t you tell the world?” – Futurist Jim Carroll
You know you’re having fun when you’re bringing Dr. Strangelove into your online talks on the future, disruption and innovation! This is a clip from last week’s ‘show’ (as I’ve come to call them!)
For the youngsters around here, here’s the clip. Great movie!
At this particular moment in my show, I was speaking to the issue of speed, moving fast, innovating hard. That’s the only way to become part of the 10% of breakthrough performers who will smash their way through this ‘thing’ into new success.
And at the point of the show, I was observing that many organizations have actually gone through the process of establishing ‘war rooms’ in order to bring their teams together, work fast, collaborate directly and get things done. No interminable committee meetings, groupthink discussions, memos shared, reports written.
Talk, share, get it done. Now.
There is no time to waste. There is an entirely new economy being built all around us, and there will be winners and losers. If you want to succeed and have reinvented in these last two months, let people know.
I realized yesterday that what I have done with my home broadcast studio puts me miles ahead of my competition, and so I should work aggressively to let my partners and potential clients know of that fact. Yesterday, a 5 minute call with one of my speaker bureau partners turned into a 45 minute exploration of how we could take this to their clients and achieve some dramatic new forms of business.
The challenge is getting the attention of your partners. I’m in rare company with some of them: some of those who booked me in the old world also represent folks like Barack Obama and George Bush, Richard Branson and Magic Johnson. Those types of high profile speakers will be in demand because of their unique level of insight. Me? I’m a small fish in a big ocean. I’ve got to work harder – it’s a big, complicated world out there, and I need to stand out in order to get noticed when there are so many people in this new and complicated future.
And that’s where my home studio has come in – I’m pretty convinced that there are few other speakers who can offer up the ‘special sauce’ in terms of layout, background, scene setting, production values and powerful customized content that I can deliver.
And so, my new goal is not simply to tell my partners about this – but to get them on a studio call with me. I’l give them a tour, walk through what we can accomplish together, and how this gives them something powerful to sell.
Tell the world. Educate your partners, Get your customers on side. Inform, educate, inspirate!
Because there is no time to waste.
We’re on a race to a new future, and the winners are those who can get there first.