Just over 18 months ago, I opened the annual meeting of the United Soybean Board in St. Louis, a group that represents most of the US soybean industry. I was on stage with a message for over 300 soybean farmers about opportunities for future growth. In addition, I spent 2 hours in a private session with the Board of Directors talking about opportunity. To see what I covered, read my blog post from my keynote “Accelerating Innovation: My Time With the United Soybean Board.”
We talked a lot about China and global markets as a big opportunity. Today, the industry is struggling with the fact that they while they spent a lot of time developing China a key market, the country has now targeted their beans with tariffs. They are in the front line of the new global trade war.
Who would have thought? Well, people vote, and votes matter.
With that in mind, watch this video from my good friend Jim Carroll – he’s the head of the Arkansas Soybean Board. Jim and I met when I spoke to this group. It’s a video message with his most recent update to his members – soybean farmers all of them – on their opportunities for innovation.
He’s talking about the same opportunities that I focused on in my keynote: new markets, using soybeans for new products and new opportunities (i.e. meal for fish farming in Egypt), sustainability – the whole idea of not selling ‘beans by the bushel’,’ but selling soybeans for use in different ways for different purposes. Did you know that Ford uses soybeans in seat cushions for cars? That’s an example of the type of innovative thinking occurring in the industry. [Read more…] about Tariffs, Trade Wars, the Conundrum of Politics, and My Good Friend Jim Carroll of the Arkansas Soybean Board!