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In December, I’ll keynote the DTN/Progressive Farmer Ag Summit in Chicago, with a look at the future of this sector.

I recently filmed two pre-event videos to give attendees a sneak peak. The agricultural sector has achieved much through constant innovation – but there is much more yet to come! Check out the statistics in this first video, and then expand your mind with the opportunities! For this particular video, I did some filming in the field. Literally! 

In this second, shorter preview video, I start out with ‘3 fun facts’ that you might not know about agriculture. Check it out!

Learn more about these pre-event videos here. These are proving to be a great hit with clients!

Just over 18 months ago, I opened the annual meeting of the United Soybean Board in St. Louis, a group that represents most of the US soybean industry. I was on stage with a message for over 300 soybean farmers about opportunities for future growth. In addition, I spent 2 hours in a private session with the Board of Directors talking about opportunity. To see what I covered, read my blog post from my keynote “Accelerating Innovation: My Time With the United Soybean Board.”

We talked a lot about China and global markets as a big opportunity. Today, the industry is struggling with the fact that they while they spent a lot of time developing China a key market, the country has now targeted their beans with tariffs. They are in the front line of the new global trade war.

Who would have thought? Well, people vote, and votes matter.

With that in mind, watch this video from my good friend Jim Carroll – he’s the head of the Arkansas Soybean Board. Jim and I met when I spoke to this group. It’s a video message with his most recent update to his members – soybean farmers all of them – on their opportunities for innovation.

He’s talking about the same opportunities that I focused on in my keynote: new markets, using soybeans for new products and new opportunities (i.e. meal for fish farming in Egypt), sustainability – the whole idea of not selling ‘beans by the bushel’,’ but selling soybeans for use in different ways for different purposes. Did you know that Ford uses soybeans in seat cushions for cars? That’s an example of the type of innovative thinking occurring in the industry. Continue Reading

The folks at Farm and Dairy Magazine interviewed me on trends to watch in 2018 in the world of agriculture. It’s a good read – you’ll find it below!

On stage in New Orleans, I spoke about the idea of Spock having a medical tri-corder on the farm. It’s not as crazy an idea as you thinK!

As I write this post, I’m down in San Antonio, where I’ve got two events where I’ll speak about the future of agriculture to several hundred dealers for a farm and ag supplier about future trends.

I love talking to farming groups – it’s one of the most innovative industries that I know. Watch this video for the reasons why!

5 agricultural trends to watch in 2018
Farm and Dairy, January 2018

SALEM, Ohio — The top five trends to watch for in 2018 are sure to keep farmers on top of their game.

With an increased number of events causing hysteria, with the rise of “fake news,” an overload of news in general — thanks to the world being at our fingertips — farmers have to work harder to tell their story, said Jim Carroll, futurist.

Continue Reading

I just wrote this one up for the brochure copy for an upcoming 2018 event.

The issue of Amazon isn’t just about retail — it is about any industry with a middleman. Insurance, wealth management, finance, medical or dental care, home services and renovations. You name it. And the big question is – what are you going to do about it?

Disrupting Amazon : Accelerating Strategies for Success in the Era of Industry Transformation

Amazon is the elephant in every industry room. They will challenge and disrupt your business model, and shake your belief in the future to the core.

Why not change that before it changes you? Don’t wait for Amazon to disrupt you – disrupt yourself and disrupt Amazon first! As we witness the Amazonification of industries, deep insight into this massive-but-cheetah-like-elephant is critical, a fast strategy is required.

Futurist Jim Carroll has a key message: Don’t compete — transform! When Amazonian scale disruption occurs, you can’t hope to complete on price, the sophistication of the online interaction, or the other areas in which Amazon (and similar disruptors) clearly excel. You need a different proposition, different ideas and a different strategy. In many cases, this will come about through an implicit decision to compete based on the unique value you can bring to the relationship – service, support, personal interaction and other factors. In doing so, you specifically choose to not compete based on a race to the bottom and price.

Futurist Jim Carroll has headlined ‘Amazonificaiton strategies’ at a wide variety of corporate leadership meetings and association events in the medical, dental and veterinary industries; in the global optometric industry; in the agricultural dealer market, in the home renovation sector, and many more. He has provided deep insight on the transformative strategies and mindset that needs to be pursued.

The acceleration of disintermediation via Amazon is a cruel reality of our modern day world. Think about the business model of a a group of agricultural dealers who sell products to farmers. The simplistic view is that they buy products from the manufacturer, and then sell them to the farmer, with an obvious markup in price. Amazon could do this (and will) with a more sophisticated online system, and avoid the cost of the markup, thereby offering a lower cost alternative. How to compete? Become an invaluable partner to the farmer in terms of advice, expertise and personal support for new initiatives, products and ideas.

In the era of Amazon, you can’t hope to compete on price — because you will watch your business disappear! Futurist and innovation expert Jim Carroll outlines the key trends, strategies and opportunities to be pursued in the ear of Amazonian acceleration!

 

We will see more change in every industry in the next 10 years than we have seen in the last 100 as transformation and disruption sweeps the world.

Every company is faced with the rapid emergence of new competitors, significant new business models, more challenging consumers, the acceleration of science a race to the pricing bottom, and a transition to the speed of innovation that will define their future. How do you get ahead? By turning on your innovation engine, firing your creativity thrusters, and strapping in for a rocket ride into your faster future.

In this keynote, futurist and innovation expert Jim Carroll shares the insight that he has gained by spending the last 25 years with a relentless focus on what turns organizations into high-velocity innovation heroes. None other than NASA has invited Jim in – twice – to share his insight on innovation strategies.

Innovative organization accelerate their creativity by turning their innovation engines upside down, focusing on customer oriented innovation and other unique models. They excel at sourcing ideas from the outside, turning that unique insight into fuel for their internal innovation factories. They challenge themselves on speed by getting into an iterative process of constantly rethinking, adjusting and redoing in order to discover the next best thing. They challenge themselves on business cycles, time to market and more.

In accelerated organizations, partnership is a key focus, collaboration is critical, agility is oxygen and imagination is relentlesss.

Launch yourself into the faster future with this unique, high energy keynote for global futurist, trends & innovation expert Jim Carroll!

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In more industries than you think, Amazon is the elephant in the room. My experience has taught me that in every single industry, regardless of what you do and what you sell, you are or will soon be faced with a situation in which they will challenge your business model, and shake your belief in the future to the core.

Why not change that before it changes you?

What do you do as this situation comes about? Don’t wait for Amazon to disrupt you – disrupt yourself and disrupt Amazon first!

This particular photo is from an event with several hundred insurance brokers. Might Amazon disrupt the world of insurance? It’s certainly possible -the phrase used for this type of disruption carries the fancy term “disintermediation” – it simply means that that the middleman is cut out of a business relationship.

Let’s coin a new phrase for what is happening — the Amazonification of industries. Continue Reading

Let’s face it: the trends impacting life and property/casualty and groups benefits insurance companies are real.

The industries will be disrupted by tech companies. Existing brokerage and distribution networks will be obliterated as more people buy insurance direct. Predictive analytics will shift the industry away from actuarial based historical assessment to real-time coverage. Policy niches, micro-insurance and just-in-time insurance will drive an increasing number of revenue models. The Internet of Things (IoT) and massive connectivity will provide for massive market and business model disruption. Fast paced trends involving self-driving cars, the sharing economy, blockchains, personal drones, swarmbots, smart dust, artificial intelligence and augmented reality will either mitigate, accelerate or challenge the very notion of risk assessment and underwriting! What happens when Amazon, Google or some kid in a garage decide to really change the insurance business model?

What seemed to be science fiction just a few short years ago has become a reality today, as time compresses and the future accelerates. Whichever way you look, all sectors of the insurance industry are set for an era of disruption, challenge and change! Is the industry ready for transformative change? Not really! A recent survey indicated that while 94% of Chief Strategy Officers at insurance companies agree that tech will “rapidly change their industry in 5 years,” fewer than 1 in 5 CSOs believe their companies are prepared.

Does the insurance industry have the innovation culture necessary to deal with the potential for what comes next? Maybe not.

Jim has been the keynote speaker for dozens of conferences, corporate events and association annual meetings in the insurance sector, including • Certified Professional Chartered Underwriter Association • LIMRA International • Assurant Insurance • Chubb Commercial • Lincoln Financial • GAMA International • Cigna  • Blue Cross Blue Shield  •Equitable Life Insurance Company  •RBC Life Insurance •MetLife •SwissRe •American Institute of Actuaries • American Automobile Association • FM Global and SunLife. Jim led a discussion on the future of insurance at a private meeting that included CxO’s from most major insurers, including Allianz, XL Insurance, Travelers, AIG,  Zurich Financial Services, Allstate, AXA, MetLife Auto & Home, Farmers,  CNA,  Nationwide, American Famity, Chubb, Ping An, Lloyd’s of London, Liberty Mutual, The Hartford, Generali, GEICO, State Farm, Progressive, and RSA.

Jim Carroll has been helping insurance organizations in the world understand the tsunami of change that is FinTech, the impact of mobile technology, social networks, rapid business emergence, accelerated risk, the emergence of new global competitors and heightened customer expectations.

In his keynotes he puts into perspective the real trends impacting the future of insurance, offering critical insight into the key innovation and leadership strategies in a time of disruptive change.

I’m cleaning up from some of the research that went into my recent talk for the United Soybean Board last week.

Here are some of the fascinating statistics I dug out about the productivity gains that have been achieved in US agriculture:

  • corn yields have gone from 39 bushels to 153 per acre in the last 50 years
  • farmers produce 44% more milk with 65% fewer cows than 1944
  • soil erosion is down 32% from 19282
  • today an acre of land supports one human life – that will decrease to 1/3 acre within 35 years
  • output of eggs and poultry have increased 411% from 1948 to 1994
  • this year, the US posted the longest stretch of falling food prices in 50 years, due to advances in agriculture
  • when planning each year, farmers must select from thousands of potential seed varietals, each tailored to particular geographic, soil and other characteristics
  • Farmers Business Network, Farmers Edge and other initiatives essentially crowd source information from thousands of farmer s as to the perforce of particular seeds and pesticides
  • farm jobs were 90% of all US jobs in 1790 but are less than 2% today
  • advances in science will let us grow crops that use less sunlight, in saltier areas and more arid lands
  • the average American meal travels 1,500 miles to the table – which is why there is so much interest in the field of vertical farming
  • 70% of the final cost of food comes from transportation storage and handling!
  • one acre of a vertical farm can grow 10 to 20 times that of a traditional farm acre

It’s all about less input, more output.

Farmers and agriculture are masters of optimization. I love working with agriculture keynote groups; they thrive on innovation. In the past, I’ve spoken to a wide range of groups, including • CHS • Farm Media Journal • FMC Agriculture • Texas Cattle Feeders Association • Colorado Cattle Ranchers Association • FCC Services US (Farm Credit Cooperative) • MicroBeef Technologies • Mid-America Crop Protection Association • FarmTech • AgProgress Conference • Agricorp • CropLife Canada • US Department of Agriculture • American Agriwoman Society • Syngenta • American Landscape and Nursery Association • Monsanto • and more….

The rest of the business world would do well to learn from farmers and the world of agriculture. Rock stars of innovation!

 

 

It’s a funny job, being a futurist.

Essentially, your job is to take people out of their comfort zone, by removing them from today, and taking them into tomorrow.

Tomorrow, of course, involves challenge and change; opportunity and threat; hope and fear. Some people are ready for it; many others are not.

With 25 years and more of helping people comprehend change and what comes next, I’ve come to learn a few things, best captured by an observation I often make on stage: “some people see a trend and see a threat. Innovators see the same trend, and see an opportunity!”

threatoropportunity

Think about that phrase, and then think about three situations that just unfolded in the last several days:

  • a large global financial services organization had been looking at me to come in and focus on what they needed to do to align themselves to faster consumer, technology, business model and other disruptive change — all the things I do. I had great interactions with one of the organizers who wanted to bring me in. What happened? The decision for a keynote went to a committee, who decided to do what they’ve always done: they chose an industry expert! As my contact admitted to me, “we should look outside the box and opt for something new, novel, insightful, controversial, not by default vote for the known names, where we will hear the stuff we already know, wrapped in different package.“. But they went with what was comfortable. After the decision, he noted that “it just shows how transformation consultants are not insightful in how to continuously improve and transform themselves, once they get into the comfort zone…”
  • an association that will be heavily impacted by the emergence of smart highways, autonomous, self-driving cars, and the acceleration of the automotive industry, had been looking at me for a keynote on what they needed to do to align to this rate of change. What did they decide? They booked a motivational speaker to come in and ‘energize their group!’ (their words). Can an industry simply motivate themselves out of disruptive change? Probably not…..
  • and in the most fascinating situation, a major agricultural organization that runs a series of events for farmers shortlisted me (for the 10th year in a row). And for the 10th year, I’ve learned, they’ve gone out and selected the same national news anchor they’ve selected for the last 10 years! Who I suppose will deliver the same message, interpreting current events, and basically repeating to them what he says on the national news each and every night. Simple fact? Agriculture in 10 years will look nothing like it does today: and so how can re-interpreting current affairs help them to deal with this fact?

It’s kind of funny, if you think about it.

But it’s also a pretty poor reflection on the ability of people to confront and deal with change.

Don’t get me wrong: I’m not terribly bothered by this, other than by writing this post. The fact of the matter is that nature of my business is that I do some 50 keynotes or leadership meetings each year. The number really doesn’t vary; I’ve got a limited number of dates that I make myself available for, and a limited set of time to do the intense industry research for each talk that I am known for. I’ve encountered many situations like this over the past, and regardless of what these folks are doing, I’ll end up being booked by someone else for the dates that were on the table.

I just find it remarkable that so many people live in fear of the future, and yet really aren’t prepared to do anything about it.

My job IS to make people feel uncomfortable with the future, warts and all – and yet also inspire and challenge them to discover the opportunity that comes from the reality of change. This was perhaps best captured in the brochure copy when I did a keynote for 500 mayors and civic officials in Salt Lake City for the Utah League of Cities and Towns a few years ago:

confused-utah

What a great description!

Jim Carroll’s job is to make people feel uncomfortable …. maybe even a bit confused. Just when you think you’ve got things figured out, Jim probably sees it differently. He has a knack for predicting trends and change, and helping business and government leaders see where things are going, and how they can not only adapt to change, but lead it.”

When I first saw the description in the brochure, it took me by surprise. In most cases, the client runs brochure copy past me before it goes to print, but in this case, for various logistics reasons, I didn’t see it in advance. Yet when I first read it, I thought to myself, “hmmm, does that sound right?” I thought perhaps it might put a bit of a negative spin on what I do.

Yet the more I thought about it, I realized it was a great outline of what I do!

That’s because when it comes to the future, far too many people can be complacent about the trends that are going to impact them, and avoid the type of creative ideas that they need to pursue in order to keep up with the pace of change.

If you are too comfortable right now with the future, then you probably aren’t thinking hard enough about the trends that are going to impact you. You need to be scared; nervous; prepared to accept that things are going to change, and ready for action. That’s why you should always remember the comments of Andy Grove of Intel: “Success breeds complacency. Complacency breeds failure. Only the paranoid survive.”

So maybe being a little uncomfortable, dazed and confused is a good state of mind to be in!

 

For years, I’ve made the observation that 65% of children in pre-school today will work in a job or career that does not yet exist. Given the rapid emergence of new careers around us today, it’s a statistic that is bearing fruit.

Given that, someone alerted me to the fact that the Dean and Vice Provost for Undergraduate Education at Duke University delivered a convocation speech to the class of 2018 quoting my thinking on the rapid emergence of new careers.

It was in August 2014 — and he challenging the new undergrads in the room to ask themselves about the future of their own careers in the context of their future education.

whyareyouhere

A key skill of the future? ” A flexible, creative, and open mind, a mind that will continue to absorb new ideas and adapt to new ways of thinking throughout your life”

Here’s an extract:

Why you are here?’

My first reason has to do with the oft-stated and certainly accurate view that many of the jobs your generation will hold haven’t even been conceived of yet.  The futurist Jim Carroll suggests the imminent emergence of novel professions with colorful names such as “knowledge farmer,” “location intelligence professional,” and “mash manager.” If we don’t even know what a ”mash manager” is yet, how can we prepare you to excel in that job?

Moreover, how can we not only prepare you for professions that don’t yet exist, but help you be the ones who invent those jobs in the first place?

The answer is to train you not just with specific knowledge and skills, but to give you practice in maintaining a flexible, creative, and open mind, a mind that will continue to absorb new ideas and adapt to new ways of thinking throughout your life.  And to accomplish this, we do everything we can to broaden your perspective, not narrow it, from the structure of our curriculum to the ways we have you live together and to all the experiences you’ll have in between.

There is just so much in these few paragraphs that I will leave it at that, but will leave you with a phrase I coined years ago that I think is so critical when it comes to knowledge and education: the most important skill of the future is what I have come to call “just-in-time knowledge.”

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