When do you align yourself to the future? How do you determine when certain key trends which will have a profound impact on your industry become real? What do you do when volatility and unforeseen trends impact your world? That was the focus of my talk for this US centric but increasingly global association – I took on a talk that addressed the future of blockchain in the supply chain industry, the key trends impacting the cotton growers in the agricultural sectors, and how you might be able to recover once you launch a trade war against your best and fastest growing customer!
Pre-Keynote Video: A Sneak Peak of My Topic strong>