Do you want to book the same old boring speaker who will show up and deliver a canned message – or do you want to book someone who truly cares, and goes the extra mile? If you are like most people, you’ll do what you’ve alway done, and will end up with the same old boring, predictable, uninspiring leadership event. That’s sad.
The Admiral Beverage Group in Albuquerque, New Mexico, has booked me to come in for an upcoming leadership meeting that will focus on the future of retail, consumer behaviour and more. They join good company – organizations like Disney, The GAP and Godiva Chocolates have had me in for similar events.
To get the leadership team thinking in advance about the event, I went and filmed this little video clip about the event, trends and more. Give it a watch!
Then ask yourself – are you going to go out and book the same old boring speakers like you always do – or do you want to kick up your event a notch?