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Home > The Story Behind the Picture: “You won’t get BMW i8 quality insight on a Ford Focus budget!”

The Story Behind the Picture: “You won’t get BMW i8 quality insight on a Ford Focus budget!”

The life of a speaker is always kind of interesting, because you get approached by all kinds of people who try to convince you to fly to the other side of the world and share your insight – barely for the price of a cup of coffee!

That’s a bit of an exaggeration, of course, but over 25 years on the stage I’ve seen it all. The most common approach is when you get a client who tries you to convince you that the mere opportunity of allowing you to speak to *them* will be great for your “exposure.” Um, exposure? Excuse me, have you seen my global client list? I don’t need exposure.

It does happen all the time though. Yesterday a global luxury brand approached me ; they were having a critical leadership meeting, and wanted my insight into fast moving trends in their industry. But they couldn’t meet my fee requirements; as in many cases, I was out of fee range.

And of course, I said no. At this point in my career,I seem to be turning away 5 to 10 keynote requests *per week*. If you are a luxury brand, you stick with your value proposition!

Is this a gripe? Not at all – the situation often seems kind fo funny to me. Here you have a brand whose entire value proposition is based on the quality of the brand image, and the value of the product they deliver. High-end stuff.

So it is too with some of the leading futurists in the world. We know what’s coming next, and we can share our insight with you, but it will take an investment! (-;

 

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