Today’s photo is actually from a keynote for an agricultural organization, but the quote in the picture actually started out having to do with the fast pace of change in the automotive sector. The thought came to mind with my morning photo preparation, because I’m currently preparing for a hands-on, interactive session with a Board of Directors, on the future of self-driving cars and more.
“Companies that don’t yet exist will build cars that aren’t yet designed, using materials not yet invented, with manufacturing methods that have not yet been conceived..…”
I could have made this quote back in 2000, in the context of where Tesla Motors is today. I pretty much did when I predicted the emergence of Tesla back in 2003 when I led a leadership team for an event with DaimlerChrylser at Mercedes Benz HQ in Germany.
After I prepare my morning picture, I send it out via Twitter, Facebook and Instagram. (You can find all of them on my Instagram feed). This one drew some instant response:
Good point — every industry is subjected to the similar trend of uncertainty.
Since I still had the picture on my laptop and was having my morning coffee, I did a quick revision, to make it more general. “”Companies that don’t yet exist will build products that are not yet conceived, based on ideas that have yet been generated, using materials not yet invented, with manufacturing methods that have not yet been conceived..…”
That too got a fast response, with a number of shares – but one curmudgeonly fellow decided to take a few shots:
So I tweeted back. “Geesh you are in a bad mood. Cheer yourself up. The type of thinking is real.” I linked to a quote from Tesla Motors on their unique experience with the Model 3. It somewhat parallels my thinking.
I really should know better.
Futures-babble? Sure. Let’s check the assumptions and deconstruct my quote from a historical perspective to put this type of future-babble in perspective:
- companies that don’t yet exist: Netflix, AirBNB, Uber are the easy ones. We’re seeing a lot of existing ones disappear. The entire history of business involves companies that come into industries, change it, do something new, and upset the balance.
- products not yet conceived. Really? CD’s, DVD’s, drones, curved skis…. isn’t the whole human experience about conceiving new products?
- ideas not yet generated. Um, iPads? Didn’t someone invent the concept of a car?
- materials not yet invented. Velcro, folks. I actually just did a talk for the senior leadership team of Arconic — a new spinoff of the aluminum giant Alcoa. I can tell you that capitalizing on the rapid emergence of new materials based on advanced science is very much on their mind. Should I tell them that maybe it’s just future-babble?
- manufacturing methodologies not yet conceived. Additive, 3DPrinted manufacturing? Build to demand manufacturing models? Mass customization? Rapid prototyping and SmartThings? Seems we have had a constant stream of new methodologies and capabilities.
I always find it fascinating when curmudgeons jump out and undertake critic-babble.
My quotes stand on their own. I don’t see anything the least bit wrong with them. They will become true, over and over and over again.
Challenge yourself to align to a future that is not yet invented, but in fact, is being invented all around you. Listen to the future-babble. Watch for all the signs and trends that are changing everything – faster. Refuse complacency.
It might make a difference in how you approach things.
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