It comes from Tesla Motors, and hence, Elon Musk, in a SEC filing on August 5th, having to do with the Tesla Model 3.
A car that does not yet exist, but which 400, 000 people bought into the idea of (I was one of them!)
“We have no experience to date in manufacturing vehicles at the high volumes that we anticipate for Model 3, and to be successful, we will need to develop efficient, automated, low-cost manufacturing capabilities, processes, and supply chains necessary to support such volumes.”
An absolutely fascinating statement if you think about it.
Essentially, we’ve never done this before, but we are going to certainly try!
2017 will be about seeing if Tesla can pull off this bold move. Whatever the case may be, that type of thinking should be oxygen to the ears of anyone focused on disruption and innovation!
I spoke about this on stage for a manufacturing conference in front of a few thousand people in May of this year. Disruption was, perhaps, THE word of 2016. I still find a lot of people don’t really understand what it means, but this video clip puts it into perspective.