---
# "Dive-in movies" and High-Velocity Product Innovation
**URL:** https://jimcarroll.com/2009/01/dive-in-movies-and-high-velocity-product-innovation/
Date: 2009-01-21
Author: JimCarroll
Post Type: post
Summary: Here’s an interesting way to think about the issue of high-velocity product innovation. I was keynoting a conference at the Bellagio in Las Vegas, last September, and was playing into the theme of how product innovation occurs today at a faster pace than ever before. I told the story of a ‘dive-in movie’ that I […]
Categories: Innovation, Major trends, Media & Technology
Tags: brands, Innovation, Keynotes, Marketing, technology, Video clips
Featured Image: https://jimcarroll.com/wp-content/uploads/2009/01/8fr7h1mRXBw.jpg
---
Here's an interesting way to think about the issue of high-velocity product innovation.
I was keynoting a conference at the Bellagio in Las Vegas, last September, and was playing into the theme of how product innovation occurs today at a faster pace than ever before.
I told the story of a 'dive-in movie' that I held at home for my sons, and how a simple blog posting got picked up by a huge number of consumer technology companies -- with an obvious result.
[wonderplugin_video iframe="https://www.youtube.com/embed/8fr7h1mRXBw" lightbox=1 lightboxsize=1 lightboxwidth=960 lightboxheight=540 autoopen=0 autoopendelay=0 autoclose=0 lightboxtitle="" lightboxgroup="" lightboxshownavigation=0 showimage="https://media.jimcarroll.com/wp-content/uploads/2009/01/hqdefault-3.jpg" lightboxoptions="" videowidth=600 videoheight=400 keepaspectratio=1 autoplay=0 loop=0 videocss="position:relative;display:block;background-color:#000;overflow:hidden;max-width:100%;margin:0 auto;" playbutton="/wp-content/plugins/wonderplugin-videoembed/engine/playvideo-64-64-0.png"]
This particular story was a followup to a trend I was speaking about at an event in New York City in 2005 - that involving the rapid emergence of "outdoor living rooms."
The key point? No matter what industry you are in -- consumer products, financial services, technology -- product innovation continues to speed up. New markets and products emerge faster than ever before. New brands, potential challengers, and innovative new ideas emerge at a higher velocity.
**Related postings:**
- **Next big home entertainment trend? Dive-in movies**! [](/2006/09/next-big-home-entertainment-trend-dive-in-movies/)
- **It's in to be out! - outdoor trends******: [](/2005/01/its-in-to-be-out-jim-carrolls-top-outdoor-trends/)
---
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