# “Dive-in movies” and High-Velocity Product Innovation
By 

## Article Content
Here's an interesting way to think about the issue of high-velocity product innovation. I was keynoting a conference at the Bellagio in Las Vegas, last September, and was playing into the theme of how product innovation occurs today at a faster pace than ever before. I told the story of a 'dive-in movie' that I held at home for my sons, and how a simple blog posting got picked up by a huge number of consumer technology companies -- with an obvious result. This particular story was a followup to a trend I was speaking about at an event in New York City in 2005 - that involving the rapid emergence of "outdoor living rooms." The key point? No matter what industry you are in -- consumer products, financial services, technology -- product innovation continues to speed up. New markets and products emerge faster than ever before. New brands, potential challengers, and innovative new ideas emerge at a higher velocity. Related postings: Next big home entertainment trend? Dive-in movies! It's in to be out! - outdoor trends:

---
Source: https://jimcarroll.com/2009/01/dive-in-movies-and-high-velocity-product-innovation/