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The average consumer scans some 12 feet of shelf space per second. Mobile interactions in the retail space are the new normal for purchasing influence. You've got but multi-seconds to grab their attention -- Jim Carroll.

When the GAP went looking for a trends and innovation expert to speak to a small, intimate group of senior executives, they chose Jim Carroll. He has been the keynote speaker for some of the largest retail conferences in the world, with audiences of up to 7,000 people in Las Vegas, including Consumer Goods Technology Business & Technology Leadership Conference • Subway • Multi-Unit Franchise Conference Las Vegas • Produce Marketing Association Fresh Summit • Consumer Electronics Association CEO Summit • Retail Value Chain Federation • Yum! Brands (KFC, Taco Bell, Pizza Hut) Global Leadership Conference • Burger King Global Franchise Meeting • VIBE (Very Important Beverage Executives) Summit • Manufacturing Jewelers Suppliers of America • National Home Furnishings Association • Do It Best Corporation • US Department of Defence Commissary Agency • Readers Digest Food & Entertainment Group Branding/Retail Summit • Professional Retail Store Maintenance Association • National Association of Truck Stop Operators • Convenience U annual conference • Point of Purchase Advertising International Association • Chain Drug Store Association of Canada • Canadian Council of Grocery Distributors • Canadian Federation of Independent Grocers
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The folks at Hiability decided they needed to share with their customers and their industry the fast trends which are disrupting their world. They are one of the world’s leading provider of on-road load-handling equipment, intelligent services, and digitally connected solutions.

And so they found me.

The result was this article, appearing the Hiability Magazine last month. Enjoy!

The intro? “The future belongs to those who’re fast,” says Futurist Jim Carroll, one of the world’s leading futurists and an expert on trends and innovation. As the line between technology companies and traditional companies blur, everything we know about business from retail to inventory all disappear. How can the logistics, transport and material handling sector cope with this eventuality? Let’s fine out.”

Read the PDF, or click on an image. The full text follows below.

 

The future Is Now!
Hiability Magazine, September 2018
by Payal Bhattar

The future belongs to those who are fast’, says Jim Carroll, one of the world’s leading futurist and trends & innovation expert. As the lines between technology companies and traditional companies blur, everything we know about business from retail to inventory will disappear. How can the logistics, transport and material handling sector cope with this eventuality? Find out.

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Imagine a world where production lifecycles are collapsing, where inventory is passé and where companies can mass customize products and send them immediately and directly to consumers. Imagine all this not a harsh reality but a huge opportunity that is knocking at the doors of businesses worldwide.

The logistics sector is the heart of this big disruption. Driven by new technologies like blockchain, the Industrial Internet of Things (IIoT), Artificial Intelligence, robotics, 3D printing and analytics. This ‘Amazon effect’ means that we are building a massive new logistics system to get goods directly to people’s homes from factories.

Why store a product when it can be mass customized and sent to the consumer right away through 3D printing and end-of-runway manufacturing? If inventory as a concept disappears, what happens to the very concept of logistics? We will also see neighbourhoods in the future with drone-delivery pads on the driveway. As retail disappears, logistics has taken on a new form and function that is unimaginable,” says Jim Carroll.

Data is King

Take the example of trucks. With technology related to battery storage and electric vehicles developing at a furious pace, moving goods form one place to another is becoming more cost-effective and efficient. Several companies are working on having their own automated fleets where trucks will be self-driven battery-operated electric vehicles that are smaller and compact. Built with just a few thousands auto parts versus the 40,000 to 50,000 parts today these smart vehicles will operate like hyper-connected computers generating several gigabytes of data every hour.

According to a report on the US truckload (TL) Industry by McKinsey, In the long run, autonomous vehicles will reduce the total cost of ownership in the TL industry by 25 to 40 percent, including fuel consumption by 10 percent. Delivery times could fall 30 to 40 percent. Capital expenditures could drop significantly because the number of crashes may decline by about three-quarters. As a result, the bill for insurance will also decline.’

Detroit is no longer in charge – Silicon Valley is. Cars and trucks are essentially becoming hyper-connected intelligent-aware computers that are data-gathering and analysis platforms. They will eventually become an overall part of a massive new energy grid. That’s a big change”, explains Jim Carroll.

In Focus: Last-mile Delivery

It’s not just trucks, big data, robotics and artificial intelligence are already taking over inventory management and warehousing. Today high-vision fully automated forklifts and other robotic and automated guided vehicles are an integral part of the logistics sector. They not only offer more efficiency, higher speed, safety and accuracy in picking and boarding orders for delivery but are also helping companies radically bring down the high costs of fuel and labor.

Experts say that automation and last-mile delivery will lead to unbundling of tasks and create several new jobs which increase the complementarity between human tasks and machine work like supervisors, network managers, fleet managers, drone logistics managers, sensor cleaners, maintenance staff etc.

A report by PwC UK explains, ‘new technologies in areas like AI and robotics will both create some totally new jobs in the digital technology area and, through productivity gains, generate additional wealth and spending that will support additional jobs of existing kinds, primarily in services sectors that are less easy to automate.’

Beyond the Horizon / The Need for Speed

So what are the key trends for 2018 and beyond? Industry experts say that the Internet of Things, robotics, last-mile delivery solutions will continue to fuel the growth of the sector and reshape its landscape. Cobots or collaborative robots that interact with humans and work with the Industrial Internet of Things (IIoT) will replace robots that operate with limited guidance.

As direct-to-consumer manufacturing becomes dominant, the middleman will be eliminated or changed in significant ways. There’s a lot of hysteria about job loss, but few are taking about the new jobs and careers that are emerging, “ says Carroll.

In the year ahead, safety & cyber security will assume more importance for the logistics sector, mobile applications will play a big role and technologies to beat the weak spots in autonomous delivery and transport will emerge. It’s going to be a completely different world and only the nimble-footed will survive. Are you ready?

 

Probably not.

Agility and flexibility in the retail sector is critical; I’m on stage in Orlando speaking to the issue of speed in retail.

Do you want to book the same old boring speaker who will show up and deliver a canned message – or do you want to book someone who truly cares, and goes the extra mile? If you are like most people, you’ll do what you’ve alway done, and will end up with the same old boring, predictable, uninspiring leadership event. That’s sad.

The Admiral Beverage Group in Albuquerque, New Mexico, has booked me to come in for an upcoming leadership meeting that will focus on the future of retail, consumer behaviour and more. They join good company – organizations like Disney, The GAP and Godiva Chocolates have had me in for similar events.

To get the leadership team thinking in advance about the event, I went and filmed this little video clip about the event, trends and more. Give it a watch!

Then ask yourself – are you going to go out and book the same old boring speakers like you always do – or do you want to kick up your event a notch?

“Inaction in the face of opportunity is but an excuse!” – #Futurist Jim Carroll

Part of the role of a futurist is to provide people insight into the trends that will be a part of their future, but also to put into perspective the opportunities these trends present. A lot of people get excited when they see what I can offer in that regard.

But people are funny – and here’s a good story you can think about to see if you are suffering from a culture of inaction.

I recently had a call from a senior VP of a major company in the retail industry. She thought that it would be extremely helpful to bring me in to their upcoming corporate leadership meeting – with so much change in retail they need to be challenged in their thinking. With clients like Disney, The GAP, Pepsi, Godiva, and more, I certainly have a track record for doing just that – I spend a lot of time speaking to the massive and fast trends sweeping the world of retail. I even have separate keynote topics on retail and the Amazon effect.

Fast forward. She wrote back last week, indicating that their CEO didn’t think it was a good time to be doing this. As in, stay the course. Stick with the status quo. They didn’t need to be challenged right now ; they had a strategy and needed to see it through. They might think about doing a deep-dive future session next year. Something like that.

Continue Reading

This fall, I’m headling a major retail event in Las Vegas – Xcelerate 2017! Details are here.

 

There’s a lot of change underway – and certainly, the Amazon/Whole Foods situation is a wake up call for everyone. I’ve been speaking about the decline and transformation of traditional retail for over 20 years. In the 1990’s, I even wrote a book about e-commerce that was translated into German and Russian, as well as being picked up and distributed by Visa USA to it merchants.

Retailers must scramble to keep up with fast paced change. Maybe that’s why Godiva Chocolates has had me to Europe twice this year for insight on what’s going on.

Here’s the description for my September keynote.

The Disruption and Reinvention of Retail: Aligning to the World of Speed  

It’s hard to discount the speed of change occurring in the world of retail and consumer products. Consider this: E-commerce could be 25% of the retail – grocery and convenience — experience by 2021. Shopper marketing,” which combines location intelligence, mobile technology and in-store display technology for a new form of in-store promotion, continues to move forward. Mobile payment involving Apple Pay and disappearance of the cash-register, providing opportunity and challenge with loyalty, infrastructure and disruption. Then there is Amazon Alexa, AI and shopping bots! Simply talk and products are added to your shopping cart, and delivered within an hour! Let’s not stop — there’s also the rapid installation of “click and collect” infrastructure (i.e. an online purchase, with same day pickup at a retail location). And last but not least, the arrival of active, intelligent packaging and intelligent (“Internet of Things”) products, collapsing product life-cycles, rapid product obsolescence and the implications on inventory and supply chain!

We are going to see more change in the world of retail in the next 5 year than we have seen in the last 100. Savvy brands, retailers, shopping mall and retail infrastructure companies are working to understand these trends, and what they need to do from an innovation perspective to turn them from challenge to opportunity.  Futurist Jim Carroll will help us to understand the tsunami of change sweeping retail.

When the GAP went looking for a trends and innovation expert to speak to a small, intimate group of senior executives, they chose Jim Carroll. He has been the keynote speaker for some of the largest retail conferences in the world, with audiences of up to 7,000 people in Las Vegas, including Consumer Goods Technology Business & Technology Leadership Conference • Subway • Multi-Unit Franchise Conference Las Vegas • Produce Marketing Association Fresh Summit • Consumer Electronics Association CEO Summit • Retail Value Chain Federation • Yum! Brands (KFC, Taco Bell, Pizza Hut) Global Leadership Conference • Burger King Global Franchise Meeting • VIBE (Very Important Beverage Executives) Summit • Manufacturing Jewelers Suppliers of America • National Home Furnishings Association • Do It Best Corporation • US Department of Defence Commissary Agency • Readers Digest Food & Entertainment Group Branding/Retail Summit • Professional Retail Store Maintenance Association • National Association of Truck Stop Operators • Convenience U annual conference • Point of Purchase Advertising International Association • Chain Drug Store Association of Canada • Canadian Council of Grocery Distributors • Canadian Federation of Independent Grocers

 

My insight on the future of packaging is featured in the May/June issue of Frame magazine, ostensibly the the leading global publications focused on all things ‘design.’

The article offers up all the thoughts I have on the future of packaging in the world of retail – hyperconnected, aware, interactive, and a world in which the package is the brand. I’ve been speaking and writing about the future of packaging for almost 20 years — take a look at some of the posts in this link here.

I’m working on getting the text and will link to it, but for now, here’s the article in image form. Click to make it bigger!

Here’s the text:

Shopping is becoming a matter of seconds
Frame Magazine, May/June 2017

‘I did all of my Christmas shopping on Amazon this year and didn’t visit a single store,’ says American futurist Jim Carroll, an expert in spotting trends and innovative advances. ‘It’s hard to discount the speed of change occurring in the world of retail and consumer products. It is in a state of upheaval.’

Some of the trends? He mentions ‘shopper or proximity marketing’, which combines location intelligence, constant mobile connection and in-store display to create a new form of instantaneously personalized in-store promotion. Mobile payment involving Apple Pay is ticking upwards, and – also pioneered by the likes of Apple – the cash register is disappearing, replaced by portable wireless credit-card devices.

>Big brands like Google, Amazon and the John Lewis department stores continue their move to same-day shipping. Even the automobile is being turned into an online shopping and credit-card platform. Tech like Amazon Alexa, AI and shopping bots require no more than a spoken word to add a product to our shopping cart for delivery within an hour, while a ‘click and collect’ infrastructure allows for same-day pick-up, at a bricks-and-mortar location, of an online purchase.

It’s clear that active intelligent packaging and Internet of Things products, which have been disrupting product life cycles, are accelerating product obsolescence and affecting both inventory and supply chain. ‘This means,’ says Carroll, ‘that faster “store fashion” with rapid evolution of in-store promotion, layout and interaction will become critically important.’

Although the average consumer can scan 3.6 m of shelf space per second, consumers wander around stores today glued to the screens of mobile devices, paying only incidental attention to merchandise, store layout, branding or promotional messages. No wonder TV screens and video projections are filling stores. ‘Mobile interactions in the retail space are the new normal for purchasing influence,’ Carroll says. ‘Retailers have got only micro-seconds to grab the attention of the low-attention-span shopper, which means that we will have to constantly innovate and adapt our retail space. The very nature of in-store interaction, flow and layout is changing very fast.’

How designers will respond to these rapid changes imaginatively is still a blank page for designers to fill. ‘We are going to see more change in the world of retail in the next five years than we have seen in the last 100. That doesn’t mean traditional design parameters and methodologies will disappear. It’s just that we now have opportunities to integrate unique technology interaction into retail design in a wide variety of ways,’ Carroll says. ‘I think there’sopportunity coming for innovation in the design of retail space, not less.’

From a recent keynote for a global leadership team, covered in another recent post.

My message on the speed of change in retail is drawing attention, further and further afield.

Case in point – yesterday, I was a keynote speaker for a global leadership meeting of Pladis held in London, UK. This is the newly merged entity of three iconic global brands — Godiva Chocolate, McVitie’s biscuits from the UK, and Ulker from Turkey.  I was asked to provide my insight to 300 executives from around the world in a morning keynote, and then followed this up in an intimate discussion with members of the board and the senior management team.

It’s hard to discount the speed of change occurring in the world of retail and consumer products. Consider this:

  • e-commerce could be 25% of the retail – grocery and convenience — experience by 2021
  • “shopper marketing,” which combines location intelligence, mobile technology and in-store display technology for a new form of in-store promotion, continues to move forward
  • mobile payment involving Apple Pay and disappearance of the cash-register, providing opportunity and challenge with loyalty, infrastructure and disruption
  • the continued migration to the same-day shipping model from titans such as Google, Amazon, John Lewis
  • Amazon Alexa, AI and shopping bots! Simply talk and products are added to your shopping cart, and delivered within an hour
  • the rapid installation of “click and collect” infrastructure (i.e. an online purchase, with same day pickup at a retail location)
  • faster ‘store fashion’ with rapid evolution of in-store promotion, layout and interaction
  • the arrival of active, intelligent packaging and intelligent (“Internet of Things”) products
  • collapsing product life-cycles, rapid product obsolescence and the implications on inventory and supply chain
  • the evolution of the automobile to an online shopping and credit card platform (yes, this is real….)

Here’s the thing – we are going to see more change in the world of retail in the next 5 year than we have seen in the last 100. Savvy brands, retailers, shopping mall and retail infrastructure companies are working to understand these trends, and what they need to do from an innovation perspective to turn them from challenge to opportunity.

That’s my role. This is all happening in the context of massive and fast disruption as new competitors enter the food, CPG and retail space. Consider this chart of players in 2016 from Rosenheim Advisors, and look at the players in each category.

 

The rate of change is going from fast to furious, and innovation is critical!

My keynote title for London yesterday? “Achieving Agility: Aligning Ourselves for an Era of Accelerating Change!” Learn more in the retail and consumer products trends section of my Web site.

 

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On an exploratory conference call with a client, the question came up: “we’ve had speakers before who didn’t really take any time to customize to our audience. Will you?”

If you are investing in a keynote speaker for your annual event or leadership meeting, you need to make sure you aren’t getting some bland, generic talk. You need detailed, customized research.

Click on the image to access 268 pages (PDF form) of the typical type of research I undertake for an upcoming keynote. That is this mornings project! Then ask yourself, “am I making the right decision when I’m seeking someone for my event or leadership meeting? Or should I just pick Jim Carroll?”

That’s my middle name. Have a look at this PDF: 268 pages of tightly focused research on trends impacting retail, including beacon technology, the impact of the Internet of Things, intelligent packaging, active packaging, mobile influencers and more.

This is all prep for a talk I will be doing in a bit of time on future trends in retail for a global leadership meeting of a major food company.

Their goal is to have their folks understand the key trends and opportunities for innovation in their sector. I’d say they are getting that, and then some!

 

Creating a Great Keynote!
November 15th, 2016

During a call yesterday, a client was asking whether I could customize my talk for their group.

Are you kidding?

Here’s a good case study of the typical process that I goes through.

This particular organization was in the retail space; through conversations with several member of global management, we built a list of the key issues that I would focus in on my talk: these being the key issues that the leadership believed that the rest of the team need to be thinking hard about.

  • faster emergence of new store infrastructure : i.e. contact-less payment technology is a fact with iPhone’s, and other smart-phones. What happens when this occurs on customer interactions ; how quickly can a retail / restaurant organization scale to deal with it (i.e. rapid technological innovation is continuing unabated despite the economic downturn, and things like this will have a big impact on how business is done!)
  • faster challenges in terms of freshness of brand image: today, with the impact of the Net and social networks, a brand isn’t what you say it it — it’s what “they” say it is
  • new influencers: consumers are influenced in terms of choice in ways that go beyond traditional advertising. For example, consider the Celebrity Baby Blog (yes, there is such a thing), and how it has come to influence fashion trends for infant wear
  • new forms of brand interaction: the concept of the “location intelligence professional” — corporations are deploying strategies that integrate location into the virtual web, interacting with above mentioned cell phones that provide for in-store product uplift
  • rapid emergence of store architecture issues: intelligent infrastructures – McDonald’s has a $100 million energy saving plan that is based on IP based management of in store energy We’re also seeing the rapid emergence of green / eco design principles that provide more opportunities for savings
  • faster evolution of consumer taste preference : new food trends go from upscale restaurant to broad deployment in as little as 18 months now, compared to 5 years ago; consumer choice changes faster, requiring faster innovation!
  • faster idea cycles. New concepts, ideas, business strategies, advertising concepts happen faster because of greater global collaboration ; brands have to keep up with the idea cycle

Next, my keynote would touch on how the client could be more innovative in dealing with fast paced trends? Some potential methods include:

  • the concept of upside / down innovation – customer oriented innovation
  • generational collaboration – how to unleash the creativity of Gen-Connect
  • concept of business agility: how do we structure ourselves to act faster
  • theme of experiential capital : how can we take on more risk oriented projects simply to build our expertise in new areas such as social networking
  • fast, global, scalable project oriented teams : how do we learn to collaborate better internally
  • innovation “factories”: how can we scale successful internal projects faster to achieve greater benefits
  • partnership oriented innovation: how do collaborate on innovation with our suppliers and others in the supply chain?

Some of the conclusions that came from the global discussions in the lead up to the event? These were responses draw from the audience through the use of online text message polling:

  • we need to learn how to innovate more locally but globally scale
  • a better “innovation factory” to rollout is critical
  • can’t compromise speed to market with structure/bureaucracy
  • spread R&D out
  • collaborate to a greater degree on an international basis
  • innovation should be part of reward and structure
  • more brand clarity, particularly given muddiness of impact of social networking
  • need a more forceful commitment ($, structure, rewards, goals) to innovation

From this, I built my keynote so that it had a structure of “what are the issues,” “what do we need to about them in terms of potential responses”, and “what are some of the organizational changes we need to make to deal with them.”

It turned out to be a great talk!

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