The National Automotive Dealers Association has booked me to join them for their annual conference in Las Vegas next February.
My talk will take a look at how the world of trucking and transportation is undergoing a seismic change: here’s the keynote description:
Is the Trucking Industry Ready for 2030?
Vehicles have been built the same way for the last 100 years — they run on carbon, are driven by people and don’t connect with other vehicles. The business model has involved “car dealerships” and “car salesmen”, and manufacturing models that involve putting vast quantities of product into inventory in traditional showrooms.
Now massive change is underway. More vehicles will be based on alternative energy sources rather than carbon. A growing number will drive themselves and communicate with other vehicles. They’ll operate on a sophisticated, intelligent highway infrastructure that will have a profound impact on energy efficiency, traffic patterns and urban and highway design. The speed of innovation in the transportation sector is shifting from the traditional pace of autos and trucks to that of Silicon Valley.
What impact will these trends on your business and how you can view them as an opportunity rather than a threat?
Over the last few years, I’ve been busy alerting people at various conferences, events and leadership meetings as to the scope of the change underway – Volvo / Mac Trucks has had me in twice for senior level events to discuss what it means.
Here’s a clip from one of those events in which I put these trends into perspective.