“A belief that your success is guaranteed, that you are immune to disruption, and that what worked for you in the past will continue working for you in the future : these FICTIONS are HARMFUL!” – Futurist Jim Carroll
Let’s call it the “Fiona Hill Doctrine of Reality” : you can choose to believe what you want to believe, but that doesn’t make it real – and in fact, it’s most likely very destructive.
Many of the companies who are struggling with the disruptive trends of our time live in a state of perpetual denial. They’re so blinded by the success of their past that they consider their future to be guaranteed. They have a belief system that generates a continual state of false reality, based on wishful thinking, denial of the truth, and blind loyalty to ultimately destructive personalities.
The outcome should be obvious.
As she so bluntly put it, an ongoing belief in the fantasy of your unrealistic fiction is not just wrong – it’s harmful!
So what should you do if you are caught in a trap of fiction? Confront it.
Make up a list of your most potent and challenging competitors. Study what they are doing that you are not, and learn from it.
Take a good hard look at the product or service that you are offering, and ask yourself some hard questions as to how it might be fundamentally different, on a 1, 2, 5 and 10 year basis
Do an inventory of your current skill set availability, and challenge yourself as to whether it will be adequate to take you forward into the future.
Undertake an honest assessment of your corporate culture, and identify the attitudes and actions that drive your culture of complacency.
Challenge yourself with the hard and realistic questions that matter – not the easy and fraudulent ones that guarantee a path to failure.
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