# Daily Inspiration: “Don’t just think innovation, think transformation!”
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“Don’t just think innovation: think transformation!” On stage yesterday in San Diego for the KalmarOttawa North American Dealer meeting. Thank you Erica for the great photo! What if your world changes - you used to sell highly specialized trucks based on gas and diesel, but might one day be selling highly intelligent, autonomous self-driving, self-diagnosing connected vehicles that run on electric? And you are no longer selling just a truck, but a self-diagnosing service level uptime guarantee? That’s what happens in a world in which we head into the future. Over the years, I’ve done many dealer meetings - Volvo, Mac Trucks and others. I do a lot of talks for transpiration companies struggling to align to the era of acceleration - Mercedes Benz, Chrysler and others. The transportation sector is seeing themes massive change since the invention of the Model-T! And so while there is a lot of talk of the need for innovation, the proper strategy involves much more than that - transformation. Sometimes tinkering with new ways of doing things is not enough - you need to do entirely new and different things. ‘Transformation’ is a great motivational word, because it implies and involves complete and fundamental change. “Transformative change.” And it’s often necessary to deal with the era of acceleration. And it’s critical at a personal level too. Have you tried to fix things in your life with a lot of new ideas, but find that they don’t stick? That you soon end up following old bad habits, routines and actions? Think transformation - take a big and bold step into a new world of fundamental and complete change. I’ll often point out on stage that we can consider innovative thinking from 3 perspectives: doing things better; growing our activities; or transforming them altogether. What’s your choice?

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Source: https://jimcarroll.com/2019/03/daily-inspiration-dont-just-think-innovation-think-transformation/