“Innovation is about much more than just new products. What is innovation? It is running your business better, growing your business and transforming your business.”[/caption] I just found this article, which ran on the ERA blog after my keynote on the future of real estate, for their 2013 conference. It’s a good read! —— 5 Things World Class Innovators Do that Others Do Not, by Tara Reid, from Owning the Fence, ERA Real Estate Blog Consider this: 65 percent of current preschoolers, kindergartners and first graders will work in a career that does not yet exist. And, if you are working on a degree based on science right now, it is estimated that half of what you learn in your first year will be obsolete by the time you graduate. That is how fast things are changing in this world and according to Innovation and Trends Expert Jim Carroll; the future belongs to those who are fast. In fact perhaps media mogul Rupert Murdoch puts it best: “The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow.” During the ERA 2013 International Business Conference Think Tank, Carroll explained that to keep up, you have to get ahead the way that today’s best thinkers and changers do. Here are 5 things world class innovators do that set them apart from the rest.
- Think big and bold. You can view a future trend as a threat or an opportunity. Take it as an opportunity, embrace it as change for the better and prepare to make the trend work for you by thinking beyond the now. How can you make the trend bigger and better? And, how can you help others navigate change? For example, in real estate, keep in mind, according to Carroll, people want a qualified advisor to help them get through the biggest investment of their lifetime. Figure out how to exceed their expectations and you have carved out your niche.
- Check your speed. You have to move quickly to stay in the game. World class innovators constantly up their speed while checking their quality. For example, it took Apple two years to sell two million iPhones; it took them two months to sell two million iPads. It then took them one month to sell one million iPhone 4’s but only one day to sell one million of the upgraded iPhone 4S model. They get faster while they get better.
- Reframe the concept of change. Innovation is about much more than just new products. What is innovation? It is running your business better, growing your business and transforming your business. If you want to be innovative think about how you can use technology to address those three actions.
- Ride generational acceleration. According to Carroll, the next generation thrives on moving things forward. Follow their lead and adapt to new ways of thinking and acting. Half of today’s global population is under the age of 25. Your role is to understand their ideas so that you can manage their capabilities.
- Challenge organizational sclerosis. Ever hear or say the words, “It won’t work,” or “I don’t think I can,” or “It’s too risky?” Such phrases are symptoms of organizational sclerosis, the fear of change. It is important to think big, be fast and transform how you do business so that you do not end up in an innovation rut. When change gets scary, keep this in mind: “Some people see a trend and see a threat. Innovators see the same trend, and see an opportunity.”