Trend: The Future Challenges With Water

Jim’s on stage in New Orleans for WEFTec 2012, the world’s largest water conference – with a keynote that takes a detailed look at the issues and challenges involving “this most precious resource.”

This bit of the talk is actually a good example of the customization that I do when preparing for a keynote; in this case, I waded my way through several hundred articles, research reports, white papers, and spoke to a number of experts within various aspects of the industry.

The result is that the talk reflects deep information that relates directly to the issues at hand and the audience in the room.