I’ve recently been the opening keynote speaker for two major energy events, with talks that focused on the future trends that will impact the energy industry, primarily from the perspective of energy utilities.
The first was for Accenture’s International Utilities and Energy Conference held in San Francisco, with a global audience from over 35 countries. My keynote was translated in real time into Russian and Chinese — that’s how diverse the audience was.
The second was for Enercom 2012, Canada’s leading energy conference held in Toronto, which featured a similar senior level audience from across Canada.
Both keynotes took a look at some of the key trends which will provide accelerating opportunity to provide for a more efficient energy grid, more rapid adoption of alternative energy sources, and respond to changing energy consumer profiles, among other trends.
One of my key messages? Opportunities for innovation are increasing because of a rapid acceleration in the velocity of knowledge.
So what are some of the issues I focused upon? I framed both talks in terms of the insight I’ve developed into “what world class innovators do that others don’t do.” Here are just a few of my key points:
1. World class innovators keep the goal in sight despite pushback
To a degree, it’s a bit tough to keep an innovative spirit in the utility industry today, as a number of trends seem to work against the need for continuous new thinking:
- in many areas of the world, there is a massive pushback on solar / wind / alternative energy sources by the public, for a variety of reasons (which some might conclude is driven by an overstimulated by “Internet-fact” driven NIMBYism)
- political turmoil over the incentive structure around alternative energy projects
- well publicized major failures around the same (call it The Solyndra Effect)
- growing public and government skepticism over the pace of change
Consider the latter point. In some areas of the US, there is significant pushback against the implementation of smart meter technology — 47 cities and counties have adopted resolutions opposing smart meters for various reasons. At the other extreme, there are some areas where people are impatient with the pace of adoption of alternative technologies. In Boulder Colorado, there is a citizen inspired initiative to take over local power generation because of a belief that Xcel Energy is not moving fast enough with green and smart energy tech!
How can you win in an environment in which there are such dramatically different views? Keep focused on the goal! The International Energy Authority suggests that energy demand will grow worldwide by 35% between 2010 and 2035; in the US, by 22% alone. Globally, Shell suggests energy demand will grow 60% in developed countries by 2040.
Clearly there has to be a continued effort to focus on the need to continue to develop and implement alternative energy sources. There is a need for continual, relentless innovation!
2. World class innovators aren’t afraid of thinking boldly
We live in a period of time that involves massive, sweeping transformations, and thinking longer term is always critical. I pointed out that Exxon Mobil believes that one out of every two cars will be either hybrids or some other alternative-fuel vehicle by 2040 – up from just 1% today. Clearly there is going to be a lot of innovation with the energy grid and everything that helps to generate power around in order to keep up with such a massive shift.
Big ideas lead to big opportunities – I spoke about the Gemasolar plant outside Villanueva del Ray in southern Spain — the world’s first 24 hour solar power plant. It involves a unique molton-salt heat storage system that solves one of the key problems with alternative energy : how to storage generated power so that it can be used at off peak periods. The slide from my deck tells it all: this was a big, bold project.
3. World class innovators ride rapidly accelerating science
That’s what the video clip above was from. In Canada, the Perimeter Institute for Theoretical Physics at the University of Waterlook recently brought together a group of experts touching on every aspect of the energy industry. They issued the The Equinox Blueprint, with one of the key points being that we are going to see “.….extremely rapid advances in battery storage, enhanced geothermal, advanced nuclear, off-grid power and smart urbanization….”
The MIT project I refer to in the video clip above? It involves “…organic photovoltaics … solar cells which are sprayed or painted onto surfaces.”
4. World class innovators ride generational acceleration
There are huge opportunities to drive efficiency in the global energy grid by shifting demand — the oft-cited example being if consumers use their dishwashers during off-peak hours when demand is lower and generation costs are reduced, we have a smarter system.
The challenge is that efforts to encourage this type of activity through smart meters has not met with great acceptance. But I pointed out that is simply a transitional issue, as the current generation of iPhone-weaned Gen-Connect individuals comes to buy their own homes — and bring their different technology-based lifestyle to the energy grid.
I pointed out that we are quickly going to witness four key trends come together:
- energy costs continue to increase, continuing to drive the need for consumers to change their energy usage behaviour
- system connectivity accelerates in the global energy grid, particularly with the consumerization of energy technology, as witnessed by the Nest LearningThermostat
- the current “App generation” buys houses and installs such devices
- and the incentive structure around power consumption matures with this generation
Think about it: this is the XBOX generation! They’ve grown up in a world of instant rewards for activity. In Call of Duty, you get a series of continual rewards based on actions. The same type of thing will happen with power consumption — if you use the technology that surrounds your personal energy infrastructure, you’ll get a cost reduction.
This generation will take advantage of Nest thermostats to a huge degree. They’re daily activities with simple activties such as dishwashers and dryers is changing :
- “Imagine your washing machine sending you a text when it’s time to move your clothes to the dryer…” Connect Home Appliances, PC Magazine
Smart appliances are emerging faster than ever before as Moore’s law comes to the industry:
- “Whirlpool recently announced it will be producing 1 million smart-grid compatible clothes dryers by the of 2011” Total home control. Residential Design & Build
These are appliances which are linked to the intelligence in the smart-grid, and which will automatically schedule themselves to run when rates are lowest, according to a defined set of consumer preferences.
In other words, consumer behaviour and interaction with the rapid emergence of smart grid technology is going to accelerate faster opportunities for efficiency in the grid.
The key message for global energy utilities? The future belongs to those who are fast!