# Trends and big transformative changes. Example: health care
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## Article Content
The view of the future by most is often short term oriented. What happens when you think about long term transformations? In my keynotes, I often put into perspective the big, massive, sweeping transformations that can change entire industries over the longer term. That's one of the best ways to begin a process of thinking of innovation, and in finding creative solutions to challenges as well as opportunities. There's not enough long term thinking today; there is simply too much short term hype. In this short video clip, I take a look at the world of health care, and the transformation that is occuring as we move to a world of personalized medicine. read Future Medicine: Prescriptions for 21st Century Health Care read "Are you watching the major transformations, or just the piddly stuff?"

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Source: https://jimcarroll.com/2007/06/trends-and-big-transformative-changes-example-health-care/