# Caterpillar: Moving Upscale – Partnership Strategies and Avoiding Commoditzation
By 

## Article Content
Jim addressed their global dealers meeting to provide insight into the unique and innovative ways that they could enhance customer relationships to reduce the risks of product commoditization

---
Source: https://jimcarroll.com/2006/09/caterpillar-moving-upscale-partnership-strategies-and-avoiding-commoditzation/